# Glam Rock Lookbooks People's Market Fall/Winter 2009 Ads Channel 90s Grunge By Christina Butty | Published 2009-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peoples-market-fall-winter-2009 References: [hypebeast](http://hypebeast.com/2009/09/peoples-market-2009-fallwinter-lookbook/) & [peoples-market](http://www.peoples-market.com/) These photos are from the [People's Market Fall](https://www.trendhunter.com/trends/peoples-choice-beef-jerky)/ Winter 2009 lookbook. While the information available claims that the clothing takes its inspiration from the [early 90s grunge movement](https://www.trendhunter.com/trends/freaks-store-1), it feels as though there is a glam rock look to the photos with the [skinny jeans and dark eye makeup](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour). People's Market is a clothing line created by Dexter Wong, an eighties graduate from Central St. Martins in New York. **Implications** - Looking at these style offerings, I think it's pretty safe to say that the iconic decade's left an impression on him. I'm not complaining though; I'd love to rock a red bomber jacket. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **90s-inspired Fashion:** Brands should consider creating clothing lines that embody the fashion trends of the 90s such as grunge and glam rock. - **Gender-neutral Clothing:** Designers can explore the potential for more androgynous looks, such as skinny jeans, in their lines, making it more appealing to a wider range of consumers. - **Retro Marketing Campaigns:** Brands can tap into nostalgia by creating advertising campaigns that evoke the fashion trends and styles of the 90s. ### Who This Affects Most - **Fashion:** The fashion industry should consider these trends and create more clothing lines that embody the 90s grunge and glam rock fashion trends. - **Beauty:** There is an opportunity for the beauty industry to create makeup lines that emphasize dark, dramatic eye makeup. - **Marketing and Advertising:** Marketing departments should consider building campaigns that evoke nostalgia and embody the fashion trends of the 90s, particularly glam rock and grunge. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)