# Earthy Ethical Fashion Emma Watson Launches Green-Chic Clothing Line With People Tree By Joanne Lam | Published 2010-02-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/people-tree-emma-watson References: [peopletree](http://www.peopletree.co.uk/) Even further developed in her fashion senses after the [Burberry](https://www.trendhunter.com/trends/burberry-x-highgrove) Spring/Summer 2010 ad campaign, the very bewitching Emma Watson launches an [organic clothing line](https://www.trendhunter.com/trends/amber-valletta-x-triarchy) with People Tree. The selling point lies not only in the gorgeous colour and style of these pieces, but also in the aim of People Tree to bring [fair trade and organic fashions](https://www.trendhunter.com/trends/regeneration-nation) to young people. “I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with,” said Watson. After much anticipation, his savvy line is now available at the link below. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Organic Fashion:** Disruptive innovation opportunity: Develop sustainable fabric alternatives that are both eco-friendly and affordable to create a wider market for organic fashion. - **Fair Trade Fashion:** Disruptive innovation opportunity: Implement blockchain technology to increase transparency and traceability in the supply chain of fair trade fashion, ensuring ethical practices throughout. - **Fashion for Social Impact:** Disruptive innovation opportunity: Incorporate innovative business models, such as social enterprises or circular fashion, to create fashion brands that have a positive social and environmental impact. ### Sectors Adopting This - **Sustainable Fashion:** Disruptive innovation opportunity: Explore biofabrication techniques to create clothing made from sustainable materials, reducing the reliance on traditional textiles and minimizing waste. - **Supply Chain Management:** Disruptive innovation opportunity: Develop AI-powered supply chain platforms that enable real-time tracking, optimization, and collaboration to increase efficiency and sustainability in the fashion industry. - **Ethical E-commerce:** Disruptive innovation opportunity: Build online marketplaces dedicated to selling and promoting ethical fashion brands, creating a convenient platform for conscious consumers to find and purchase sustainable clothing. ## Related on Trend Hunter - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md)