# Chatty Moviegoer Pranks Coca-cola Hilariously Chides People Talking at the Movies By Laura McQuarrie | Published 2014-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/people-talking-at-the-movies References: [gizmodo](http://gizmodo.com/coca-cola-filmed-noisy-filmgoers-and-put-them-in-fake-m-1542929698) & [youtube](http://www.youtube.com/watch?v=zy9RpsUYyq8) No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola [SLURP](https://www.trendhunter.com/trends/premium-cocktails) is as brilliant as it gets. For the stunt, Coca-Cola set up a green screen in the lobby of the theatre, which no one really seemed to pay much attention to. But while the moviegoers were waiting around, a crew behind-the-scenes was busy putting together a short clip with the green screen footage. Before the feature film began, [Coke](https://www.trendhunter.com/trends/cocacola-family) reminded the audience that when they chat during the movie, they become a part of it. This was brilliantly demonstrated with a film that included members from the actual audience, mixed in with a short movie trailer. This is one stunt that is so good, hopefully the people in attendance were able to make it through the movie without chatting about it. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 38% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Marketing:** Coca-Cola created an interactive marketing campaign using a green screen to engage moviegoers and raise brand awareness. - **Immersive Advertising:** Coca-Cola used immersive advertising to demonstrate the negative effects of talking during a movie and associate their brand with movie-going etiquette. - **Audience Participation:** Coca-Cola incorporated actual audience members into their marketing stunt, creating a memorable experience that encourages engagement with the brand. ### Who This Affects Most - **Beverage:** Beverage companies can use interactive marketing campaigns to engage with their audience and demonstrate the benefits of their products. - **Entertainment:** Entertainment companies can use immersive advertising to create memorable experiences that promote their films and encourage positive audience behavior. - **Advertising:** The use of audience participation in advertising can create a unique and engaging experience for consumers, while also building brand loyalty. ## Related on Trend Hunter - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md)