# Insightful Subculture Studies 'People of Walmart' Captures Shoppers in the Wild By Marissa Brassfield | Published 2009-08-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/people-of-walmart References: [peopleofwalmart](http://www.peopleofwalmart.com/) 'People of [Walmart](https://www.trendhunter.com/trends/walmart-realm)' is one of those photoblogs that either makes you laugh hysterically or curl up and cry. For me, it's the former. After all, there's no place that can bring out shirtless, mulleted, cape-wearing individuals like Walmart. Check out the gallery above to see some recent additions to 'People of Walmart.' You'll see all of the special species alluded to above, as well as some fantastic 80s hair, a super-flexible overweight woman and a brutal mother-and-child [matching outfit](https://www.trendhunter.com/trends/shapes-we-take). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Photoblogging:** Disruptive innovation opportunity: Creating a new photoblogging platform with a specific focus on capturing unique subcultures in various locations. - **Humorous Content:** Disruptive innovation opportunity: Developing an AI-driven humor generator that can curate and create humorous content based on user preferences and trends. - **Social Media Virality:** Disruptive innovation opportunity: Building a social media platform that leverages algorithms to identify and promote viral content, attracting users with a preference for unique and entertaining material. ### Where This Applies - **Social Networking:** Disruptive innovation opportunity: Reinventing the social networking landscape by creating a platform specifically designed for sharing and engaging with humorous and unique content. - **E-commerce:** Disruptive innovation opportunity: Integrating humor into the e-commerce shopping experience by developing a platform that uses AI to recommend products based on a user's sense of humor or preferred subcultures. - **Advertising and Marketing:** Disruptive innovation opportunity: Creating targeted advertising campaigns that capitalize on the viral nature of humorous content, reaching and engaging with a broader audience. ## Related on Trend Hunter - [Accessible Fashion Tours](https://www.trendhunter.com/trends/walmart-style-tour.md) - [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Farm-to-Table Lifestyle Apparel](https://www.trendhunter.com/trends/homegrown-collection.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Approachable Retailer Branding Updates](https://www.trendhunter.com/trends/walmart-brand-refresh.md) - [Inclusive Shopping Carts](https://www.trendhunter.com/trends/carolines-carts.md)