# Water-Soaked Candid Captures Danny Santos Photographs Joyous People in the Rain By Gil Cohen | Published 2013-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/people-in-the-rain References: [cuded](http://www.cuded.com/2013/01/people-in-the-rain-by-danny-santos/) & [dannyst](http://www.dannyst.com/gallery/bad-weather/) For his 'Bad Weather' series, photographer and professional people watcher Danny Santos takes [candid shots](https://www.trendhunter.com/trends/joycapture) of people in the rain. While I personally don't enjoy getting caught in the rain, this series of photographs almost makes it seem like fun. Images of people taking their shoes off to run through water-filled roads barefoot, rain-soaked women in pretty dresses crossing the street, friends huddling under the same [brightly colored umbrellas](https://www.trendhunter.com/trends/trina-turk) and people laughing and running as they try to find shelter are surprisingly cheerful considering the title of the series is 'Bad Weather.' The joyous and even glamorous portrayals of people in the rain by Danny Santos invoke an excitement and desire to run freely in the rain. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Rainy Day Fashion:** Fashion industry can innovate by designing clothes that are both functional and fashionable for rainy days based on the perceived glamour in Danny Santos' photographs. - **Embracing the Elements:** The travel and tourism industry can offer more activities and experiences that encourage embracing the rain as a joyful and fun event. - **Street Photography:** Photography industry can adapt street photography by focusing more on capturing candid moments of people embracing the elements in their everyday life. ### Where This Applies - **Fashion:** Using Danny Santos' series of joyous and even glamorous portrayals of people in the rain, the fashion industry can develop new ideas for rainy day clothing - **Travel and Tourism:** Danny Santos' Bad Weather series can inspire the travel and tourism industry to offer more entertainment options for tourists to embrace the elements. - **Photography:** Danny Santos' Bad Weather series can inspire photographers to include more photographs of people enjoying the rain in their street photography. ## Related on Trend Hunter - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Rainy Day-Inspired Candles](https://www.trendhunter.com/trends/candle-for-rainy-days.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Eco-Conscious Rain-Harvesting Headwear](https://www.trendhunter.com/trends/daughters-of-rain.md) - [Rain-Inspired Glassware Collections](https://www.trendhunter.com/trends/syksy.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)