# Flying Tie Transportation The People for Bikes Ad Campaign Promotes People-Powered Transit By Katie Cordrey | Published 2010-07-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/people-for-bikes-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/people_for_bikes) & [peopleforbikes.org](http://www.peopleforbikes.org/) A People for Bikes ad campaign that started in March 2010 is aimed at getting people out of their cars and onto bicycles as a primary means of transportation. Despite the lack of bike lanes in many cities, biking is healthy for the rider and the environment. Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across. **Implications** - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 12% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Bike-friendly Infrastructure:** The rise of cycling as a primary mode of transportation emphasizes the need for bike-friendly infrastructure like bike lanes and trails, presenting an opportunity for disruptive innovations in urban planning. - **Sustainable Transportation:** The People for Bikes campaign promotes biking as a sustainable mode of transportation, revealing an opportunity for disruptive innovations in eco-friendly vehicles and transportation systems. - **Humorous Advertising:** The People for Bikes ad campaign uses humor to raise awareness and encourage cyclists to sign a pledge, revealing an opportunity for disruptive innovations in advertising by incorporating humor into serious topics. ### Who This Affects Most - **Urban Planning:** The need for bike-friendly infrastructure presents an opportunity for urban planners to innovate and create sustainable, eco-friendly city designs. - **Transportation:** The rise of cycling as a primary mode of transportation presents an opportunity for disruptive innovations in eco-friendly vehicles and transportation systems. - **Advertising:** The success of the People for Bikes ad campaign reveals an opportunity for disruptive innovations in advertising by incorporating humor into serious topics. ## Related on Trend Hunter - [Pedicab Shuttle Services](https://www.trendhunter.com/trends/go-by-bike.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Lightning-Fast Delivery Campaigns](https://www.trendhunter.com/trends/spot-the-biker.md) - [Human Connection-Centric Campaigns](https://www.trendhunter.com/trends/keep-commerce-human.md) - [Sustainability-Focused Scooter Campaigns](https://www.trendhunter.com/trends/iscooter.md)