# Sustainable Peony Lotions The Award-Winning Soothing Peony Milky Lotion Pairs with Eco-Pouches By Laura McQuarrie | Published 2022-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/peony-milky-lotion References: [prnewswire](https://www.prnewswire.com/news-releases/mykirei-by-kao-soothing-peony-milky-lotion-is-a-2022-real-simple-smart-beauty-award-winner-301533808.html) & [mykirei](https://www.mykirei.com/) MyKirei by KAO Soothing Peony Milky Lotion is a skincare product that delivers lightweight moisture without compromising on sustainability since it can be replenished with Eco-Pouches. The elegant product packaging is easily refilled with Eco-Pouches, which help to reduce plastic up to 75% vs. traditional lotion packaging and are also 100% recyclable with [TerraCycle](https://www.trendhunter.com/trends/sunscreen-packaging-solutions). The silky lotion with Japanese peony extract is easily absorbed into the skin and it provides deep hydration and comfort that lasts all day, plus a light, clean and refreshing floral scent. MyKirei by KAO's Soothing Peony Milky Lotion was recently recognized with a Smart Beauty Award from Real [Simple](https://www.trendhunter.com/trends/simple-active-skin-barrier-care-repair) and it is just one of 10 products to make the cut for the magazine's March 2022 issue. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sustainable Skincare Packaging:** Develop eco-friendly packaging innovations that reduce plastic usage and emphasize recyclability to appeal to environmentally-conscious consumers. - **Refillable Beauty Products:** Create refillable beauty products that offer customers the opportunity to reduce waste and save money, while promoting sustainability and convenience. - **Natural Ingredient Formulations:** Develop skincare products that feature natural and organic ingredients, which appeal to consumers seeking a balance between sustainability and personal health. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can invest in greener and eco-friendly product packaging innovations to reduce waste and meet consumer environmental-consciousness demands. - **Sustainability:** Companies in the sustainability sector could benefit from creating innovative, eco-friendly packaging materials to promote a greener future and meet consumer demand for sustainable alternatives. - **Retail:** Retailers can promote refillable beauty products to reduce packaging waste, save customers money and position themselves as eco-friendly, sustainable brands. ## Related on Trend Hunter - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Refillable Body Lotion Ranges](https://www.trendhunter.com/trends/dionis-goat-milk-skincare.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Sustainable Skincare Products](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill.md) - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md)