# Outdoor-Inspired Non-Alc Spirits Pentire's Non-Alcoholic Spirits are Flavorful in Their Own Right By Laura McQuarrie | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pentire References: [pentiredrinks](https://pentiredrinks.com/collections/all)  [Pentire](https://www.trendhunter.com/trends/the-alchemist-and-trip) is an outdoor-inspired drinks company delivering flavorful non-alcoholic spirits to consumers. In Pentire's core product range, consumers will find options like Seaward, which is said to be best served over ice with a tonic. Although similar to a [gin and tonic](https://www.trendhunter.com/trends/haymans-london-0), the brand notes that it is entirely different in taste. Ultimately, Pentire wants to complement healthy and active lifestyles by providing premium plant-based, full-flavored non-alcoholic spirits that are not out to replace alcohol but to "provide a delicious range of drinks in their own right." A growing interest in wellness and mindful drinking, as well as a desire for more diverse and sophisticated beverage options, is fueling the demand for healthier, low-alcohol and alcohol-free alternatives. In fact, Pentire, the UK's number-one rated non-alcoholic spirit brand, has quadrupled its growth in six months. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 50% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Mindful Drinking:** The trend towards a healthier, low-alcohol and alcohol-free alternatives creates an opportunity for companies to create flavorful and high-quality non-alcoholic spirits that can complement an active lifestyle. - **Outdoor-inspired Beverages:** The popularity of products like Pentire's non-alcoholic spirits show that consumers are seeking drinks inspired by nature and wellness, which presents an opportunity for brands to create other outdoor-inspired beverage options. - **Premium Non-alcoholic Spirits:** The demand for more diverse and sophisticated non-alcoholic beverage options offers an opportunity for companies to invest in creating high-quality plant-based and full-flavored spirits with unique packaging and branding. ### Sectors Adopting This - **Beverage Industry:** The growing demand for non-alcoholic spirits highlights an opportunity for companies in the beverage industry to create innovative low-alcohol and alcohol-free products that are both healthy and flavorful. - **Wellness Industry:** The trend towards mindful drinking and healthier lifestyle choices creates opportunities for the wellness industry to partner with companies that offer premium non-alcoholic spirits as part of a holistic approach to wellness. - **Hospitality Industry:** The increasing interest in non-alcoholic spirits and craft cocktails presents an opportunity for the hospitality industry to offer more options for people looking to drink less or abstain from alcohol, creating a new market for bars and restaurants. ## Related on Trend Hunter - [Coastal-Inspired Alcohol-Free Spirits](https://www.trendhunter.com/trends/pentire-coastal-spritz.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Dry January Enhancing Spirits](https://www.trendhunter.com/trends/sentia-spirits.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Fiery Non-Alcoholic Spirits](https://www.trendhunter.com/trends/talonmore-drinks-company.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md)