# Chromatic Cameras The Tower Records Pentax Rainbow K-x Looks Made by Leprechauns By Meghan Young | Published 2010-05-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pentax-rainbow-k-x References: [gizmodo](http://gizmodo.com/5536387/rainbow-pentax-k) & [tower.jp](http://tower.jp/item/2716511/TOWER-RECORDS-X-PENTAX-K-x-RAINBOW) The [Pentax](https://www.trendhunter.com/trends/pentax-17) Rainbow K-x is so rad, I don't know where to begin. Designed in collaboration with [Tower Records](https://www.trendhunter.com/trends/truman-brewery-masterplan), they may seem a bit nauseating (according to Wired.com), but I think something that colors your world like this can only bring happiness. Sadly, there is no gold at the end of this Pentax Rainbow K-x. Instead you'll have to dish out $810. Yet it might be worth it considering that only 1000 were made in total. Identical to the standard K-x model, the [colorful versions](https://www.trendhunter.com/trends/tombogo-and-huf), I must say, make a big, big difference. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Colorful Cameras:** The trend of creating vibrant, multicolored cameras offers a unique and eye-catching visual appeal. - **Limited Edition Releases:** The growing trend of limited edition camera releases creates a sense of exclusivity and scarcity, driving demand among collectors and enthusiasts. - **Collaborations with Fashion Brands:** The collaboration between Pentax and Tower Records demonstrates a trend of camera companies partnering with fashion brands to create stylish and unique camera designs. ### Who This Affects Most - **Photography Equipment:** The photography equipment industry can explore the opportunity to release innovative and visually striking camera designs to cater to consumer demands for personalized and stylish gear. - **Collectibles:** The collectibles industry can benefit from the limited edition releases of unique cameras, attracting collectors and enthusiasts looking for rare and valuable items. - **Fashion and Retail:** The fashion and retail industry can explore collaborations with camera companies to create exclusive camera designs that appeal to fashion-conscious consumers. ## Related on Trend Hunter - [Tiny Colorful Camera Toys](https://www.trendhunter.com/trends/chamera.md) - [Sleek Point-And-Shoot Cameras](https://www.trendhunter.com/trends/ricoh.md) - [Revamped Color-Blocked Cameras](https://www.trendhunter.com/trends/reimagined-contax-g2.md) - [Solid Gold Instant Cameras](https://www.trendhunter.com/trends/sx70.md) - [Tomato-Red Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-35mm-camera.md) - [Half-Frame Film Cameras](https://www.trendhunter.com/trends/pentax-17.md) - [Color-Changing Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-mini-99.md) - [Gilded Collaboration Camera Models](https://www.trendhunter.com/trends/leica-mp-unique-gold.md) - [Ghostly Collaboration Camera Models](https://www.trendhunter.com/trends/hodinkee-x-leica-q2-ghost.md)