# Coin-Topped Canisters Penny's Sweets Packaging Refrences the Past Price of Candy By Amelia Roblin | Published 2012-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pennys-sweets-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/12/pennys-sweets.html) & [d-studio](http://www.d-studio.co.uk/menu.html) In case the contents of Penny's Sweets packaging needed any enhancing to its shelf appeal, this scrumptious concept is right on the money. Designer Wes Anson of the UK's d.studio added great value to the branding strategy behind Tracey Thomas's delicious business. A yummy range of chocolates, [gummies and hard candies](https://www.trendhunter.com/trends/pick-n-mix-candies) is presented in a variety of clear glass jars and bottles that all have several features in common, despite their different shapes. Each one has an enticing pink label with inviting [handwritten text](https://www.trendhunter.com/trends/good-to-read) and a lovely logo that matches the iconic lids. Coppery tops cap Penny's Sweets packaging, mimicking the look of one cent coins. This is a [nostalgic reference](https://www.trendhunter.com/trends/back-to-nature-1) to the old pocket change cost of buying treats that achieves great success among contemporary consumers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Packaging:** Opportunity for brands to tap into consumers' nostalgia through packaging design and references to the past. - **Handwritten Text:** The use of handwritten text on packaging as a way to create a personal and inviting experience for consumers. - **Iconic Lids:** Capitalizing on the power of recognizable and memorable lid designs to enhance the overall branding strategy of a product. ### Where This Applies - **Confectionery:** Innovative packaging concepts that evoke nostalgia can help confectionery brands create a stronger connection with their target market. - **Premium Beverage:** Premium beverage brands can utilize handwritten text on packaging to create a unique and personalized experience for consumers, enhancing the perceived value of their products. - **Fragrance:** Creating iconic lid designs for fragrance packaging can help fragrance brands stand out in a crowded market and establish a strong brand identity. ## Related on Trend Hunter - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Nostalgic Adult-Targeted Candy Products](https://www.trendhunter.com/trends/stockleys-treacle-toffee.md) - [Regal Celebratory Chocolate Packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box.md) - [Crispy Low-Cost Snack Products](https://www.trendhunter.com/trends/choc-nibbles.md) - [Modernized Retro Candy Flavors](https://www.trendhunter.com/trends/stockleys-sweets.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Shopping-Friendly Candy Cane Packaging](https://www.trendhunter.com/trends/candy-cane-bucket.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md)