# Folding Self-Sanitizing Straws The 'Penna Straw' Comes with a UV Sterilization Carrying Case By Michael Hemsworth | Published 2020-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/penna-straw References: [homecrux](https://www.homecrux.com/stainless-steel-penna-straw-with-uv-sterilization/138468/) & [kickstarter](https://www.kickstarter.com/projects/elretron/the-penna-straw-for-peoples-who-love-the-earth?ref=dihizq&token=ab92fee4) Reusable straws have become essential for many consumers seeking to curb their use of single-use plastics, which is supporting new product options like the 'Penna Straw.' The reusable straw is characterized by its convenient design that's [completely foldable to save space](https://www.trendhunter.com/trends/flat-water-bottles) and also paired with a [small, chic carrying case](https://www.trendhunter.com/trends/ultim8-travel-smartcase). This allows the collapsed straw to be stowed within, washed between uses and even [sterilized thanks to UV LEDs](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer) within. This will come as welcome news to those who want to avoid their use of plastic drinking accessories without having to deal with the awkward design of existing reusable options on the market. The 'Penna Straw' features a stainless steel construction with a silicone mouth tip on one end for teeth protection and comes in four color options including black, white, baby pink and olive green. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Foldable Reusable Products:** The trend of foldable reusable products, like the 'Penna Straw,' presents opportunities for innovation in compact and convenient designs for sustainable solutions. - **UV Sterilization Technology:** The use of UV sterilization technology in products, such as the 'Penna Straw' carrying case, creates disruptive innovation opportunities for self-sanitizing and hygienic solutions. - **Sustainable Alternatives to Single-use Plastics:** The growing demand for sustainable alternatives to single-use plastics, like the 'Penna Straw,' highlights opportunities for businesses to develop eco-friendly products that cater to consumer preferences. ### Industries Being Reshaped - **Eco-friendly Products:** The 'Penna Straw' aligns with the eco-friendly products industry, providing opportunities for companies to create innovative and sustainable alternatives to single-use plastics. - **Compact Home and Travel Accessories:** In the compact home and travel accessories industry, there is potential for disruptive innovations in the design and functionality of foldable and space-saving products like the 'Penna Straw.' - **Sanitation and Hygiene Products:** The integration of UV sterilization technology in products, as seen in the 'Penna Straw' carrying case, opens up opportunities for disruptive innovation in the sanitation and hygiene products industry. ## Related on Trend Hunter - [Compact Rollable Reusable Straws](https://www.trendhunter.com/trends/boba-tribe.md) - [Reusable Drink-Stirring Straws](https://www.trendhunter.com/trends/whiskee-straw.md) - [Self-Sanitizing Titanium Cutlery Kits](https://www.trendhunter.com/trends/compact-cutlery-set.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Self-Sterilizing Travel Toothbrushes](https://www.trendhunter.com/trends/plover-travel-toothbrush.md) - [Reliable Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/hahatec-self-sanitizing-toothbrush.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md)