# Customizable Hotel Excursions The Peninsula Hotels' Academy Programs Highlight a City's Best By Laura McQuarrie | Published 2014-06-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/peninsula-hotels References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/the-peninsula-hotels-newly-launched-academy-programs-offer-guests-bespoke-experiences-and-here-are-our-top-picks.php) & [peninsula](http://www.peninsula.com/en/default) The luxury [Peninsula Hotels](https://www.trendhunter.com/trends/empowered-by-her-story) has just introduced the new [Peninsula Academy](https://www.trendhunter.com/trends/peninsula-hotel) program, giving guests the chance to craft [bespoke experiences](https://www.trendhunter.com/trends/ritzcarlton-leadership-center) during their travels and truly become immersed in local culture, history and lifestyle. Although the name "Academy" seems to imply long-term enrollment, the program is designed so that there are a number of different experiences guests can get a taste of. This includes programs like The Peninsula Hong Kong's Caviar Connoisseurship, The Peninsula New York's Private MoMA Tour, or The Peninsula Shanghai's Heritage City Tour, which involves activities like a luxury drive to some of the city's hottest spots in a 1934 Rolls-Royce Phantom. As well as many Academy programs for adults, Peninsula also has many options for kids, like origami lessons at the Peninsula Tokyo. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Customizable Experiences:** Disruptive innovation opportunity: Develop a platform or service that allows travelers to easily customize and personalize their travel experiences at various destinations. - **Immersive Tourism:** Disruptive innovation opportunity: Create immersive tourism experiences that provide in-depth cultural and historical immersion, going beyond traditional sightseeing tours. - **Luxury Education:** Disruptive innovation opportunity: Develop educational programs within the luxury hospitality industry that offer specialized, immersive experiences for guests to learn about specific subjects or skills. ### Industries Being Reshaped - **Luxury Hotels:** Disruptive innovation opportunity: Integrate customizable and immersive programs into luxury hotel offerings, enhancing the guest experience and attracting discerning travelers. - **Travel Technology:** Disruptive innovation opportunity: Develop innovative technology solutions that enable travelers to easily customize and book personalized experiences, ensuring convenience and flexibility. - **Tourism and Hospitality Education:** Disruptive innovation opportunity: Create specialized education programs that combine luxury hospitality experiences with in-depth cultural and historical learning, catering to the growing demand for experiential education. ## Related on Trend Hunter - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Itinerated Travel Experiences](https://www.trendhunter.com/trends/conciergeled-walking-tours.md) - [Holiday-Themed Hospitality Experiences](https://www.trendhunter.com/trends/four-seasons-hotels-and-resorts1.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Hotel-Backed Luxury Experiences](https://www.trendhunter.com/trends/luxury-experiences.md) - [Luxurious Holiday Escapes](https://www.trendhunter.com/trends/escape-packages.md) - [Themed Hotel Rooms](https://www.trendhunter.com/trends/island-shangri-la.md) - [Culturally Immersive Vacay Destinations](https://www.trendhunter.com/trends/the-marriott-vacation-clubs.md) - [Immersive Hospitality Wellness Experiences](https://www.trendhunter.com/trends/fairmont-hotels-resorts-introduces-holistic-healing.md)