# Extravagant English Perfumeries Penhaligon’s by Christopher Jenner Features Opulent Decor By Alexandra Serrano | Published 2013-02-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/penhaligons-by-christopher-jenner References: [frameweb](http://www.frameweb.com/news/penhaligon-s-by-christopher-jenner) & [christopher-jenner](http://www.christopher-jenner.com/) After the astounding design seen in the Dyptique retail space, the [Penhaligon’s](https://www.trendhunter.com/trends/rabanne-1) by Christopher Jenner interior is yet another testament to artist’s decorate capabilities. Located on Regent Street in London the Penhaligon’s store boasts a rich English heritage. Thus, the new retail space reflects “Edwardian eccentricity” with padded purple walls and sandblasted mirrors. Wooden compartments illuminated by light put the perfumer’s product center stage. With the aesthetic intent of favoring absolute beauty, the designer says that he utilized “pattern, form and texture in a synthesis of traditional English handcraft and high-tech manufacturing.” The contrast of opulent components is obviously at play as the store draws in consumers with its appealing interior. There is no question that the Penhaligon’s by Christopher Jenner project follows suit with retail spaces that go beyond utility to embody brand identity. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Opulent Interior Design:** The opulent interior design trend presents opportunities for designers and retailers to create luxurious and visually appealing spaces. - **Blending Tradition and Technology:** The trend of blending traditional craftsmanship with high-tech manufacturing techniques opens up opportunities for innovative product design and manufacturing processes. - **Brand Identity Through Retail Spaces:** Creating retail spaces that go beyond utility to embody brand identity allows businesses to create immersive and memorable experiences for their customers. ### Where This Applies - **Interior Design:** The opulent interior design trend presents opportunities for interior design firms to offer unique and luxurious design solutions to their clients. - **Perfumery:** The trend of blending tradition and technology in perfumery industry presents opportunities for perfumers to create innovative scent combinations and manufacturing techniques. - **Retail:** Creating retail spaces that embody brand identity allows retailers to differentiate themselves in the competitive market and attract customers with immersive experiences. ## Related on Trend Hunter - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Retail Perfume Location Revamps](https://www.trendhunter.com/trends/bloom-perfumery.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md)