# Penguin Sidekick Shoots 'Penguins!' by Alexandra Zaharova & Ilya Plotnikov Pairs Models With Birds By Marissa Brassfield | Published 2010-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/penguins-by-alexandra-zaharova References: [behance.net](http://www.behance.net/Gallery/PENGUINS/414957) & [dobermanstudio.ru](http://www.dobermanstudio.ru/) The only thing that can make a good fashion shoot better is the addition of penguins, as 'Penguins!' by Alexandra Zaharova and Ilya Plotnikov proves. Here, these black-and-white birds set off the [black-and-white fashions](https://www.trendhunter.com/trends/asos-inspired-by) of the models beautifully. Why hasn't this been done before? See more images of 'Penguins!' by Alexandra Zaharova and Ilya Plotnikov within the featured gallery. **Implications** - They styling for the shoot was done by Vava Marevicheff who dressed the models in oversized bowties, funky top hats and classic suspenders. The models' hair was done by Alena Moisseeva who kept it cool and casual with slicked-back styles in a round shape. The penguins in the shoot look simply dapper without any styling. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion Photography with Animals:** The combination of fashion photography with animals like penguins opens up unique and captivating visual opportunities. - **Unconventional Model Pairings:** Pairing models with unexpected animals such as penguins creates a fresh and innovative approach to fashion shoots. - **Nature-inspired Fashion:** Integrating wildlife like penguins into fashion shoots inspires nature-themed designs and collections. ### Who This Affects Most - **Fashion Photography:** Fashion photographers can explore new artistic collaborations by incorporating animals into their shoots, attracting attention and creating memorable content. - **Fashion Styling:** Stylists have the chance to experiment with unique accessories and clothing choices that complement the presence of animals like penguins, setting new trends and pushing boundaries in the industry. - **Wildlife Conservation:** The fashion industry can align with wildlife conservation organizations to raise awareness and support initiatives that protect and preserve animal habitats. ## Related on Trend Hunter - [Penguin-Resembling Luxe Clutches](https://www.trendhunter.com/trends/penguin-bag.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Unconventional Icy Fragrances](https://www.trendhunter.com/trends/zoologist-penguin.md) - [Mission-Driven Penguin Toys](https://www.trendhunter.com/trends/penguin-toy.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Seasonal Penguin Sets](https://www.trendhunter.com/trends/lego-penguins-in-love.md) - [Pride-Honoring Bird Figurines](https://www.trendhunter.com/trends/pride-birds.md)