# Vandalized Book Campaigns The Penguin Street Art Series Turned Book Covers into Graffiti By Alexander Lam | Published 2013-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/penguin-street-art References: [designtaxi](http://designtaxi.com/news/358536/Penguin-Book-Covers-Get-Redesigned-By-Street-Artists/) & [foyles](http://www.foyles.co.uk/Penguin-Street-Art) Combining graffiti and literature, publisher [Penguin UK](https://www.trendhunter.com/trends/marvel-collection) launched the [Penguin Street Art](https://www.trendhunter.com/trends/sit-down-to-read) series. The project commissioned 10 street artists to provide their take on covers of contemporary classics. The covers of books such as 'How to be Good' by Nick Hornby and '1984' by George Orwell were re-imagined in grand urban style. Staying true to their roots, many of the the street artists drew on the canvas that they know best. Book covers were illustrated on the walls and doors of buildings in classic [street art style](https://www.trendhunter.com/trends/surreal-street-art-1). World-renowned street artists like Shepard Fairey and Ben Gibson participated in the Penguin Street Art project. Each artist chose from a collection of classic Penguin books in order to create classy pieces of graffiti. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Street Art Collaboration:** Opportunities for brands to collaborate with street artists to create unique and eye-catching designs for their products. - **Book Cover Reinvention:** Potential for publishers and authors to reimagine book covers in innovative and unconventional ways to attract new audiences. - **Urban Art Integration:** Growing trend of integrating urban art into public spaces to bring creativity and cultural expression to urban environments. ### Sectors Adopting This - **Publishing:** Disruptive innovation opportunities for publishers to experiment with alternative book cover designs and engage with street artists to create visually striking editions. - **Art and Design:** Opportunities for artists and designers to collaborate with brands and businesses to create unique street art installations and promotional campaigns. - **Public Spaces and Urban Development:** Potential for cities and urban planners to embrace and support graffiti and street art as a means of creative expression and urban revitalization. ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Nordic Library Book Initiatives](https://www.trendhunter.com/trends/dawit-isaak-library.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md)