# Modernized Classic Covers The Penguin Ink UK Redesign Series Features Six British Novels By Leslie Chen | Published 2011-08-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/penguin-ink-uk-redesign References: [notcot.org](http://www.notcot.org/post/42501/) & [inkbutter](http://inkbutter.com/penguin-ink-uk) Those who enjoy reading classic literature will definitely appreciate the [Penguin](https://www.trendhunter.com/trends/marvel-collection) Ink UK Redesign series. The book company partnered with six [tattoo artists](https://www.trendhunter.com/trends/86-tattoo-limited-edition) to [reinvent the covers](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for modern times. With the help of Judd Ripley, Lynn Akura and Russ Abbott, among others, titles like 'Notes on a Scandal' take on a more forward-thinking look. Recreating the covers in this way may even draw in readers from younger generations. Check out the Penguin Ink UK Redesign images to see if your favorite classic British read has been featured. **Implications** - Consumers in modern society are looking for reminders of the past. Designs that make a reference to older elements attract shoppers attempting to stay connected to simpler times. In order to stay on top, a company could increase their number of nostalgic products. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Classic Book Redesign:** Partnering with tattoo artists to create modernized covers for classic literature may attract younger generations while still appealing to traditional readers. - **Nostalgia Marketing:** Incorporating elements of the past in product design can attract consumers looking for reminders of simpler times. - **Collaborative Design:** Partnering with artists and designers from different fields can result in creative and unique products that capture the attention of consumers. ### Industries Being Reshaped - **Book Publishing:** Book publishers can leverage nostalgic design and cross-discipline collaborations to boost sales and reach a wider audience. - **Art and Design:** Designers and artists can partner with businesses, such as book publishers, to explore new markets and showcase their creativity in unique ways. - **Marketing and Advertising:** Marketing firms can help companies tap into the trend of nostalgia marketing, using elements of the past to promote products to consumers. ## Related on Trend Hunter - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Tattoo Cover-Up Collaborations](https://www.trendhunter.com/trends/sixty-ink.md) - [Superhero-Inspired Comic Series](https://www.trendhunter.com/trends/marvel-collection.md) - [Minimalist Design-Conscious Boot Sets](https://www.trendhunter.com/trends/harry-potter-hogwarts-set.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md)