# Tweeting Bookmarks Penguin Books' Reading Campaign Serves as a Reminder to Read By Laura McQuarrie | Published 2014-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/penguin-books-tweet-for-a-book References: [creativecriminals](http://creativecriminals.com/penguin-books/tweet-for-a-book) & [vimeo](http://vimeo.com/97274073) Part of what makes the Internet so great is the instantaneity of it all, but shorter attention spans also means that fewer people are dedicated to reading anything longer than a couple of paragraphs—but this [reading campaign](https://www.trendhunter.com/trends/read-like-you-listen) from [Penguin](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand) gives books a fighting chance by giving them a voice on social media. Penguin's bookmark comes equipped with a timer, a nano computer with WiFi and light sensor so that it knows exactly the last time a book was opened. To offer some words of encouragement to readers who have put down a book for too long, the bookmark will send a tweet featuring real phrases from the author, or a message in their style of writing. Rather than being forgotten and collecting dust on a bookshelf, this page marker is one that gets books noticed. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Social Media Book Marketing:** The use of social media to promote books and reading, particularly through creative campaigns and innovative tools. - **Interactive Bookmarks:** The creation of bookmarks that track reading habits and offer personalized messages and recommendations to readers. - **Author Engagement:** The use of technology to enable authors to engage with readers and provide personalized messages and insights related to their books. ### Where This Applies - **Publishing Industry:** The publishing industry can leverage social media and innovative technology solutions to promote reading and engage with readers. - **Social Media Industry:** The social media industry can innovate tools that enable users to track their reading habits and interact with authors and books. - **Technology Industry:** The technology industry can create interactive devices and solutions such as smart bookmarks to encourage and enhance reading habits. ## Related on Trend Hunter - [Book-Shaped Transparent Bookmarks](https://www.trendhunter.com/trends/transparent-bookmark.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Reading-Optimizing Streaming Services](https://www.trendhunter.com/trends/spotify-page-match.md) - [Reading Habit Trackers](https://www.trendhunter.com/trends/bookends1.md) - [Effortless Bookmarking Solutions](https://www.trendhunter.com/trends/bookmarkerme.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md)