# Literary Figure Headphones The Penguin Audiobooks Ad Campaign Turns Famous Writers into Earphones By Meghan Young | Published 2013-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/penguin-audiobooks-ad-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/penguin-audiobooks-william-shakespeare-mark-twain-oscar-wilde/) & [mccannworldgroup](http://www.mccannworldgroup.com) The [Penguin Audiobooks](https://www.trendhunter.com/trends/audi-handbook-novels) ad campaign may seem baffling at first. It looks like famous literary figures have decided to take up a new, more acrobatic profession. William Shakespeare, Mark Twain and Oscar Wilde appear to be doing a surreal backbend in front of a mirror. Nevertheless, they are forming the [look of headphones](https://www.trendhunter.com/trends/nazarian-films). Conceived and executed by the [McCann Worldgroup](https://www.trendhunter.com/trends/lotto-maxxing) ad agency branch based in Mumbai, India, the Penguin Audiobooks ad campaign was art and creative directed by Rohit Devgun and Talha Nazim with illustrations by Lamanoestudio.cl. It is hilarious to see the heads of such prolific writers enlarged to mimic the cups of the headsets. Aside from these quirky illustrations, the Penguin Audiobooks ad campaign posters are relatively minimalist, which allows people to focus on what really matters. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Literary Figure Headphones:** Opportunity for creating a niche market of headphones inspired by famous literary figures. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies to create innovative campaigns that combine literature and technology. ## Related on Trend Hunter - [Unexpected Artful Headphone Wraps](https://www.trendhunter.com/trends/johannes-vermeer-1.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Anthropomorphized Headphone Concepts](https://www.trendhunter.com/trends/wireless-earbuds-concept.md) - [Visible Component Headphones](https://www.trendhunter.com/trends/nothing-head-1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md)