# Australian French Oak Wines Penfolds and NIGO Release a Collaborative Wine as a Final Send-off By Kanesa D | Published 2025-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/penfolds-and-nigo References: [hypebeast](https://hypebeast.com/2025/2/penfolds-nigo-collaboration-uk-launch) & [harrods](https://www.harrods.com/en-gb?srsltid=AfmBOoobc9pdRVK6eSz3fANxwYvNqBaU74pvBh7JE-0IGjzoWFRnSRED)  Penfolds and [NIGO](https://www.trendhunter.com/trends/grange-by-nigo) are collaborating on a unique product to wrap up their longstanding partnership: a bespoke wine. This new product, dubbed 65F by NIGO, features a composition of 100% French oak barriques, Cabernet Sauvignon, and Shiraz, all sourced from different parts of South Australia. The team describes it as a “testament to the winemaking team’s mindfully considered and craft-led approach to block selection, regional assemblage, and oak assortment.” The bottle features a vintage design adapted from the 1930s-50s, adding to the opulent feel. To top things off, NIGO has added a chimney smoke wine stopper and a tissue paper wrapping. The new 65F by NIGO wine will be available at Harrods locations across the UK. Image Credit: Penfolds x NIGO, [hypebeast](https://hypebeast.com/2025/2/penfolds-nigo-collaboration-uk-launch), [harrods](https://www.harrods.com/en-gb?srsltid=AfmBOoobc9pdRVK6eSz3fANxwYvNqBaU74pvBh7JE-0IGjzoWFRnSRED) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 79% | Activity: 82% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collaborative Brand Offerings:** The collaboration between Penfolds and NIGO highlights a surge in strategic brand partnerships blending unique expertise in product launches. - **Luxury Wine Packaging:** The vintage-inspired packaging design with bespoke detailing exemplifies a growing trend in luxury presentation to enhance consumer experience. - **Craft-led Winemaking:** The meticulous block selection and regional assemblage in winemaking underscore a movement towards craft-focused production techniques in the industry. ### Who This Affects Most - **Wine Production:** Innovative winemaking processes like those used for 65F by NIGO point to a shift towards artisanal methodologies in wine production. - **Luxury Goods:** The opulent and distinct packaging of the wine reflects a broader industry emphasis on luxury experiences to appeal to affluent markets. - **Collaborative Commerce:** The strategic collaboration between diverse brands such as Penfolds and NIGO demonstrates new business models focusing on co-branded product lines. ## Related on Trend Hunter - [Streetstyle Luxury Wines](https://www.trendhunter.com/trends/grange-by-nigo.md) - [Designer-Backed Regional Wines](https://www.trendhunter.com/trends/penfolds-1.md) - [Hemisphere-Spanning Wines](https://www.trendhunter.com/trends/penfolds.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [Wine-Inspired Limited-Edition Scotch Whiskies](https://www.trendhunter.com/trends/scotch-whisky.md) - [Limited-Edition Winery Luggage Ranges](https://www.trendhunter.com/trends/silver-oak-wines-x-paravel-aviator-trunk.md) - [Wine Barrel-Aged Australian Whiskeys](https://www.trendhunter.com/trends/starward-octave-barrels.md) - [Partially Filled Wine Bottles](https://www.trendhunter.com/trends/tomorrows-vintage.md)