# Meaningful Jewelry Mementos 'Penelope Poet' Wants to Break the Chain of Poverty By Tiana Reid | Published 2012-03-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/penelope-poet References: [facebook](https://www.facebook.com/penelopepoet) & [penelopepoet](http://www.penelopepoet.com/) Penelope Poet is not just any jewelry company. By working with a range of vendors including fair trade eco designers, solo artists, non-profits that create job opportunities for poor women, its focus is, essentially, the underdog. The online shop offers a breadth of designs including stackable rings, turquoise necklaces, dove pendants, cuff bracelets and silver drop earrings. One of Penelope Poet's newest collections was created in collaboration with [Freedom Stones](http://freedomstones.ws/), a non-profit organization working to eradicate human trafficking. "Today, the organization provides options by providing people in vulnerable trafficking regions to receive an education and the tools they need to be independent," says Penelope Poet Founder and President, Joanne Gouaux, on the non-profit's important work. **Contact Information** Penelope Poet [website](http://www.penelopepoet.com/) Penelope Poet on [Facebook](https://www.facebook.com/penelopepoet/) Penelope Poet on [Twitter](https://twitter.com/penelopepoet/) Penelope Poet on [Blog](http://site.penelopepoet.com/blog/) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Fair Trade Jewelry:** Opportunity for businesses to collaborate with fair trade eco designers and non-profits to create ethically responsible and sustainable jewelry collections. - **Charitable Collaborations:** Opportunity for businesses to partner with non-profits that aim to eradicate human trafficking, and to create collections that support those in vulnerable regions. - **Meaningful Mementos:** Opportunity for businesses to offer meaningful and sentimental jewelry that provides a way for customers to connect to social causes and make a difference. ### Who This Affects Most - **Jewelry Design:** Jewelry designers can explore collaborating with non-profits and fair trade eco designers to offer ethical and sustainable collections that give back to vulnerable communities. - **Non-profit Organizations:** Non-profits can engage with jewelry designers to create collections that highlight the organization's mission and provide a source of funding for their cause. - **Social Enterprise:** Opportunity for businesses that are committed to social and environmental good to create jewelry collections that contribute to charitable causes and promote a sustainable and fair trade economy. ## Related on Trend Hunter - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Ancient Coin-Inspired Jewelry](https://www.trendhunter.com/trends/talisman-collection.md) - [Whimsical Heirloom-Quality Symbolic Talismans](https://www.trendhunter.com/trends/3-graces-of-gold.md) - [Romantic Statement Jewelry](https://www.trendhunter.com/trends/full-heart-love-link-necklace.md)