# Sweet Sophisticated Sunshades Penelope Parasols are Petite Umbrellas with a Contemporary Twist By Meghan Young | Published 2011-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/penelope-parasols References: [fashionising](http://www.fashionising.com/clothing/b--The-parasol-grows-up-8813.html) & [penelopeparasols](http://www.penelopeparasols.com) It is undeniable that the sun can be very damaging to our skin and overall health if exposed to it for too long without the proper protection; enter Penelope Parasols. These stylishly sweet and sophisticated [sunshades](https://www.trendhunter.com/trends/the-shibumi-shade) offer women (and men) the perfect accessory to stay away from the sun when their bodies have had enough of it. As the Penelope Parasols lookbook shows, these [dainty umbrellas](https://www.trendhunter.com/trends/standpoint) are not just for those who wish they were born in another era or a different culture. You don't have to be a Victorian lady or a Geisha to feel comfortable walking around with one of these Penelope Parasols. Instead, Penelope Parasols offers contemporary additions to any [summery outfit](https://www.trendhunter.com/trends/new-swim-collection), helping you keep in the shade in a chic way. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Personal Sun Protection:** Penelope Parasols offer a fashionable way to protect oneself from harmful UV rays. - **Fashionable Umbrellas:** Stylish and functional umbrellas like Penelope Parasols are becoming a popular accessory. - **Sophisticated Sun-shading Solutions:** There is an increasing demand for sun protection solutions that are both practical and stylish. ### Industries Being Reshaped - **Fashion:** Penelope Parasols are a new fashion trend catering to individuals looking for a stylish way to protect against UV rays. - **Tourism and Travel:** Penelope Parasols could become a popular item for those traveling to hot and sunny destinations. - **Beauty and Cosmetics:** Penelope Parasols could be marketed towards the beauty industry as a complementary accessory to sun care products. ## Related on Trend Hunter - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Slated Phenolic Board Sunshades](https://www.trendhunter.com/trends/ensombra.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Ultra-Sleek Safety Eyewear](https://www.trendhunter.com/trends/safetyeyeglasses.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md)