# Sibling Fashion Campaigns Cruz Sisters Design & Star in Mango S/S 09 Collection By Ayman | Published 2009-02-20 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/penelope-cruz-mango-2009-ads References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1119322/First-look-Penelope-Cruz-sister-Monica-flirty-LBDs-new-ad-campaign.html) & [fabsugar](http://www.fabsugar.com/2783878) In yet another [fashion campaign](https://www.trendhunter.com/trends/winter-2025-campaign) that keeps it in the family, [Hollywood](https://www.trendhunter.com/trends/austin-butler) star Penelope Cruz and her sister Monica star in Mango’s new Spring/Summer 2009 ad campaign for the limited collection Penélope & Mónica Cruz for MNG. Monica and Penelope Cruz have been designing a special collection for Mango and starring in its ad campaign for the past few seasons. Check out more Penelope Cruz features and [ad campaigns with family members](https://www.trendhunter.com/trends/joyful-chaos-family) below. **Implications** - Consumers are becoming more connected with popular culture more than ever before. Products that feature a figure in the media are appealing to those who desire a closer connection to their favorite characters. Companies trying to a appeal to a wider audience could hone in on this element when coming out with their newest items. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** There is a growing trend of celebrities collaborating with fashion brands to design and star in their campaigns, providing a closer connection between consumers and popular culture. - **Family-centric Campaigns:** Fashion campaigns featuring siblings or family members as designers and models are gaining popularity, offering a sense of authenticity and relatability to consumers. - **Limited Collection Collaborations:** The trend of fashion brands partnering with celebrities to create limited edition collections is on the rise, targeting consumers who want exclusive and unique items. ### Who This Affects Most - **Fashion:** The fashion industry can leverage celebrity collaborations to create innovative marketing campaigns that resonate with consumers and boost brand awareness. - **Entertainment:** The entertainment industry can explore opportunities to capitalize on the trend of family-centric fashion campaigns by partnering with fashion brands and celebrity siblings to promote their content. - **Consumer Goods:** Consumer goods companies can incorporate limited collection collaborations with celebrities to create buzz, generate demand, and attract consumers seeking exclusive products. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md)