# co-branded custom bourbon bottles Penelope Bourbon collaborates with Serena & Lily By Kalin Ned | Published 2026-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/penelope-bourbon References: [shop.penelopebourbon](https://shop.penelopebourbon.com/products/serena-lily)  [Penelope Bourbon](https://www.trendhunter.com/trends/penelope-bourbon-architects-of-golf), in collaboration with the home décor brand Serena & Lily, has introduced a [limited-release spirit](https://www.trendhunter.com/trends/brush-creek-distillery) named Beaufain Four Grain Bourbon. This product is a crossover, where the bourbon's [custom bottle design](https://www.trendhunter.com/trends/bardstown-bourbon-co) incorporates a floral pattern "inspired by historic wallpaper discovered in an 1838 Charleston, South Carolina home on Beaufain Street." This, in turn, links the beverage aesthetically to the home décor company's design philosophy and a specific locale. Penelope Bourbon's expression is an 84-proof spirit that imparts notes of caramel, vanilla, toasted grain, and sweet corn on the palate. The finish boasts sensations of oak and light baking spice. The Beaufain Four Grain Bourbon was launched concurrently with the opening of Serena & Lily's first retail location in Charleston. Penelope Bourbon also introduces a signature cocktail recipe for enjoyment. Image Credit: Penelope Bourbon ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 68% | Activity: 71% | Freshness: 64% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Co-branded Spirits:** The fusion of distinct brands in the spirits industry is creating unique, co-branded products that appeal to diverse consumer bases. - **Design-infused Packaging:** Collaborations between beverage makers and design companies are leading to innovative packaging that enhances brand storytelling and product placement. - **Locale-inspired Craftsmanship:** The resurgence of locality-based designs in product development reflects a growing consumer preference for regionally inspired narratives and authenticity. ### Who This Affects Most - **Premium Spirits:** The premium spirits industry is increasingly leveraging limited-release products to capture niche market segments and elevate brand prestige. - **Home Décor and Lifestyle:** The intersection of home décor and lifestyle brands with the food and beverage sector opens new avenues for diversified brand experiences and consumer engagement. - **Custom Packaging Solutions:** Demand for unique, collaboration-driven packaging is fostering innovation within the packaging solutions industry, catering to brands seeking to stand out on shelves. ## Related on Trend Hunter - [Highly Regarded Bourbon Expressions](https://www.trendhunter.com/trends/highly-regarded-whiskey.md) - [Buttery Croissant Gins](https://www.trendhunter.com/trends/croissant-gin.md) - [Female-Founded Spirit Brands](https://www.trendhunter.com/trends/wille-gin.md) - [Four Grain-Enriched Bourbons](https://www.trendhunter.com/trends/four-grain-bourbon.md) - [Peach-Flavored Ready-To-Pour Cocktails](https://www.trendhunter.com/trends/readytopour-cocktail.md) - [French Brandy-Inspired Bourbons](https://www.trendhunter.com/trends/barrell-craft-spirits.md) - [Country Star-Honoring Bottle Designs](https://www.trendhunter.com/trends/lainey-wilsons.md) - [Versatile Rye Whiskey Cocktails](https://www.trendhunter.com/trends/jeffersons-bourbons.md) - [Black-Owned Alcohol Brands](https://www.trendhunter.com/trends/sable-bourbon.md)