# Dramatically Bold Footwear The Penelope and Coco FW11 Line is for Fiercely Fashionable Ladies By Meghan Young | Published 2011-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/penelope-and-coco-fw11 References: [refinery29](http://www.refinery29.com/hot-step-into-summer-with-penelope-and-coco-s-new-shoe-collection?utm_source=feed&utm_medium=rss#slide-1) & [penelopeandcoco](http://www.penelopeandcoco.com/) Although most can agree that shoes were first created for practical reasons, their focus on aesthetic has definitely increased as shown by the Penelope and Coco FW11 collection. Bold, beautiful and extremely dramatic, they are more works of art for the feet than a means of protecting them. A playful mix of [skyscraper high heels](https://www.trendhunter.com/trends/vida-collection) and [stylish yet sensible flats](https://www.trendhunter.com/trends/nudes-capsule), the Penelope and Coco FW11 collection has everything a fashionable girl could ever ask for in footwear. From vibrant colors to [fierce prints](https://www.trendhunter.com/trends/john-fluevog), these stylish shoes are seriously swoon-worthy. What I love about the Penelope and Coco FW11 collection in particular is how it combines the two designers' personalities in it, from classic vintage touches to more risque, complicated details. Overall, it is an extensive line with lots to offer. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dramatic Footwear:** Designing more aesthetically pleasing and bold shoes than the traditional practical designs offers an opportunity for disruptive innovation in the footwear industry. - **Mix of High Heels and Flats:** Creating a collection that offers both elegant high heels and comfortable flats opens up an opportunity for disruption and innovation among footwear manufacturers. - **Personalized Designer Collaborations:** Partnering with designers to create personalized collections that reflect their individual styles can bring an opportunity for bespoke designs in the footwear industry. ### Industries Being Reshaped - **Footwear Industry:** Manufacturers can innovate and disrupt the way they design and manufacture shoes to align with changing consumer demand for bold and dramatic footwear options. - **Fashion Industry:** Fashion retailers can combine vintage and modern designs and collaborate with designers to innovate and disrupt their collections to attract customers who are looking for bold and dramatic fashion options. - **Retail Industry:** Retailers can bring innovation and disruption to the industry by investing in personalized collaborations with designers and manufacturers to offer bespoke designs that cannot be found anywhere else. ## Related on Trend Hunter - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Fabric-Focused Couture Footwear](https://www.trendhunter.com/trends/rubirosa.md) - [Comfort-Forward Heel Collections](https://www.trendhunter.com/trends/vicki-collection.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Celebrity Sister Capsule Collections](https://www.trendhunter.com/trends/geox.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Fuzzy Footwear Collections](https://www.trendhunter.com/trends/fuzzy-collection.md)