# Umbrella Swings The Pendurella by Mac Funamizu Dries Off Your Rain Gear By Rose Nazarali | Published 2009-05-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pendurella-by-mac-funamizu References: [tuvie](http://www.tuvie.com/pendurella-will-swing-your-umbrella-to-drain-off-the-water) & [petitinvention.wordpress](http://petitinvention.wordpress.com/) The Pendurella concept combines an umbrella stand with a pendulum toy that swings your umbrellas around until they are dry. As the umbrellas swing around in the Pendurella, the water gets stored in a base collector so there is no mess to clean up later. The Pendurella can be very useful for those rainy spring months in the city. **Implications** - The umbrella, despite its widespread use in modern history, has not received a major design upgrade. Recognizing this, savvy product designers are reworking [umbrella stands](https://www.trendhunter.com/trends/umbrella-crate-stall) in an attempt to eradicate the most persistent aftereffects of [umbrella use](https://www.trendhunter.com/trends/ori-umbrella), such as storage issues and [excess water](https://www.trendhunter.com/trends/hemisphere), to appeal to commercial buildings, restaurants and other public places where umbrellas are stored en masse. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Revamped Umbrella Stands:** Innovative designers are reimagining umbrella stands to address storage and water-related issues, making them perfect for commercial buildings and public places with large umbrella collections. - **Efficiency in Umbrella Drying:** New concepts like the Pendurella aim to efficiently dry umbrellas while minimizing mess, offering opportunities for businesses in the umbrella industry to differentiate their products. - **Enhanced Umbrella Design:** With a lack of significant design advancements for umbrellas, there is potential for disruption in the industry by creating more functional and user-friendly designs. ### Sectors Adopting This - **Product Design:** The need for innovative umbrella stand designs presents opportunities for product designers to create functional and visually appealing solutions. - **Commercial Buildings:** The introduction of improved umbrella stands can benefit commercial buildings by reducing mess and storage issues associated with wet umbrellas. - **Umbrella Manufacturing:** The demand for efficient and user-friendly umbrella designs creates a potential market for manufacturers to create innovative products that address the needs of consumers. ## Related on Trend Hunter - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Transforming Umbrella Stands](https://www.trendhunter.com/trends/split-1.md) - [Artful Sculptural Umbrella Stands](https://www.trendhunter.com/trends/inbetween-umbrella.md) - [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md) - [Minimal Gridded Umbrella Stands](https://www.trendhunter.com/trends/the-grid.md) - [Wall Art Umbrella Stands](https://www.trendhunter.com/trends/justin-case.md)