# Infinite Motion Films Take a Trip Through the Reflective World in the Pendulum Video By Gil Cohen | Published 2013-07-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pendulum-video References: [booooooom](http://www.booooooom.com/2013/07/10/pendulum-video-by-jonathan-brainin/) & [jonathanbrainin](http://jonathanbrainin.com/) Created by artist Jonathan Brainin, the Pendulum Video was shown as part of [an exhibit](https://www.trendhunter.com/trends/spencer-finch) in the Currents New Media Festival that took place in Santa Fe, New Mexico. Starring two [swinging pendulum televisions](https://www.trendhunter.com/trends/moving-furniture), this short film demonstrates what happens when an artist's imagination is realized as video and is shared with the public. Simply genius in concept, the video showcases movement and reflection on a continuous plane that creates visuals that resonate as ridiculously captivating and [mesmerizing](https://www.trendhunter.com/trends/yurameki). Anyone who is looking for something to star at that is both though-provoking and mindlessly monotonous at the same time will most definitely get a kick out of watching the strange and hypnotizing Pendulum Video by Jonathan Brainin. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Art Installations:** Opportunity for artists to create immersive experiences and engage the audience using technology. - **Augmented Reality Exhibits:** Opportunity to enhance museum exhibits with AR technology for a more interactive and educational experience. - **Virtual Reality Art Shows:** Opportunity to create virtual exhibits for remote audiences to experience art from the comfort of their homes. ### Sectors Adopting This - **Art Exhibitions:** Art galleries can leverage technology to create immersive experiences and reach new audiences. - **Museum Exhibits:** Museums can incorporate AR technology to enhance educational exhibits and attract younger audiences. - **Entertainment Industry:** Virtual reality art shows can provide a new source of entertainment for consumers looking for immersive experiences. ## Related on Trend Hunter - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Interactive Kinetic Sculptures](https://www.trendhunter.com/trends/interactive-kinetic-sculptures.md) - [Mesmerizing Sand Pattern Sculptures](https://www.trendhunter.com/trends/crystal-sandsara.md) - [Color-Blending Kinetic Sculptures](https://www.trendhunter.com/trends/felipe-pantone.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Movement-Evoking Audio Visualizers](https://www.trendhunter.com/trends/favle22.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md)