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# Music in Motion Art Installations
Cod.Act's Pendulum Choir Show's Music Like Never Before

By Brandon Bastaldo | Published 2013-03-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pendulum-choir
References: [collabcubed](http://collabcubed.com/2013/03/07/pendulum-choir-cod-act/) & [codact.ch](http://www.codact.ch/gb/pendugb.html)

People have been trying to translate sounds into movement for quite some time, but Swiss art group Cod.Act's latest [interactive installation](https://www.trendhunter.com/trends/transmutation-observatory) entitled Pendulum Choir is taking this age old compulsion of human curiosity to new breathtaking visual heights.

Led by André and Michel Décosterd, Pendulum Choir functions by propping up a chorus of 9 A Capella singers on tilting hydraulic jacks. The choir sways the singing members in unison movements based on the sounds and story they produce as a whole. Ranging from repetitive sounds, abstract noises and lyrically inspired narrative sounds, the Pendulum Choir creates a [musical performance](https://www.trendhunter.com/trends/feel-the-sound) using the actual bodies of these singers.

Meant to be a "robotic allegory where the technological complexity and the lyricism of the moving bodies combine into a work with Promethean accents," Cod.Act's installation promises to bring the [live sensory musical experience](https://www.trendhunter.com/trends/justine-emard) we've been searching for.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 23% | Activity: 62% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots)

## Key Themes

### Why This Trend Is Growing

- **Interactive Art Installations:** Art installations that incorporate interactive and responsive elements offer opportunities for disruption in the entertainment and advertising industries.
- **Music-driven Performances:** Musical performances that use technology to translate sounds into movement can provide new and immersive experiences for audiences in the entertainment and hospitality industries.
- **Robotic Allegories:** Art installations that combine advanced technology and creative storytelling can offer unique branding opportunities for companies in the advertising and technology industries.

### Industries Being Reshaped

- **Entertainment:** Interactive art installations and music-driven performances can attract and engage audiences, creating opportunities for revenue growth in the entertainment industry.
- **Advertising:** Robotic allegories and interactive art installations can offer new and creative branding opportunities for companies in the advertising industry.
- **Hospitality:** Music-driven performances and interactive art installations can provide unique and memorable experiences for guests, offering opportunities for differentiation in the hospitality industry.

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