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# Hipster Heritage Blankets
The Pendleton x Hysteric Glamour Remixes Two Iconic Designs

By Meghan Young | Published 2011-11-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pendleton-x-hysteric-glamour
References: [hypebeast](http://hypebeast.com/2011/11/pendleton-x-hysteric-glamour-wool-blanket) & [hystericglamourshop](http://www.hystericglamourshop.com/PENDLETON-x-HYSTERIC-BLANKET_p_347.html)

Pendleton is making its way around the fashion sphere lately, its latest stop resulting in these coveted Pendleton x Hysteric Glamour blankets. Yet unlike their [past collaborations](https://www.trendhunter.com/trends/percival-x-ford), which basically feature its classic patterns on clothing, accessories and more, these blankets incorporate some rather hipster images blended into the heritage brand's iconic designs.

The Pendleton x Hysteric Glamour blankets essentially combines Pendleton's classic Native design with the Japanese label's trademark 'HystGal' image. Perfect for fans of both these companies, these unique blankets also introduce followers of one to the other.

The Pendleton x Hysteric Glamour blankets are made out of [virgin wool](https://www.trendhunter.com/trends/pendleton-patterns-1000piece-puzzle) and are currently available online and in-store through Hysteric Glamour. There are three different versions of the hipster blankets to date.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 27% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Hipster Heritage Design:** Combining traditional heritage designs with modern hipster elements creates opportunities for new and unique products in the fashion industry.
- **Collaborative Brand Partnerships:** Embracing collaborations between different brands allows for the blending of unique styles and attracts new customers across industries.
- **Incorporating Cultural Influences:** Integrating cultural influences into traditional designs opens up possibilities for innovative and diverse products that appeal to a wider audience.

### Where This Applies

- **Fashion:** The fashion industry can explore the trend of combining traditional and modern elements to create innovative designs and attract customers.
- **Home Decor:** The home decor industry can incorporate cultural influences into their designs to offer unique and visually appealing products that cater to various consumer preferences.
- **Collaborative Retail:** Collaborative retail partnerships between distinctive brands can create disruptive innovations in the retail industry by offering exclusive and diverse products that cater to a wide range of consumer tastes.

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