# Poncho-Inspired Fashion The Pendleton Portland Collection Infuses Classic Styling for the Fall By Peter Vallas | Published 2011-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pendleton-portland-collection References: [sidewalkhustle](http://sidewalkhustle.com/fashion/pendletons-the-portland-collection-fall-2011/) The [Pendleton Portland Collection](https://www.trendhunter.com/trends/pendleton-swim-and-beach) looks back for inspiration from Native American and traditional styling. The Pendleton Portland Collection includes men, women and unisex blanket fashions. The 121-year-old American clothing company brings back classic inspired roots for this fall-loving fashion. These contemporary fashions are sure to keep you cozy, comfortable and stylish this fall. **Implications** - Best of all, however, these outfits are quirkily redolent of Clint Eastwood's iconic poncho getup. And while looking like a badass gunslinger from a [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) western might not seem like the most appealing look for some, it's definitely appealing to me. So if you're feeling lucky, do yourself a favor and check out the Pendleton Portland Collection as soon as possible! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Blanket Fashion:** The use of traditional blanket patterns in fashion creates an opportunity for collaborations between fashion brands and indigenous communities. - **Heritage Styling:** Bringing back classic styles from different cultures provides opportunities for fashion companies to explore new markets and offer unique products. - **Poncho-inspired Fashion:** The resurgence of the poncho in fashion trends presents an opportunity for companies to experiment with different materials and patterns, and offer versatile clothing options for different weather conditions. ### Who This Affects Most - **Fashion:** The fashion industry can explore the use of traditional patterns and heritage styling for new collections and collaborations with indigenous communities. - **Textile:** The textile industry can offer innovative materials and patterns to fashion companies who are looking to incorporate traditional styles in their products. - **Retail:** As demand for heritage and traditional styles increases, retail companies can explore new markets and offer a wider range of products to attract diverse customers. ## Related on Trend Hunter - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Cultural Storytelling Womenswear](https://www.trendhunter.com/trends/ay-lelum-the-good-house-of-design.md) - [Auto-Inspired Apparel Capsules](https://www.trendhunter.com/trends/percival-x-ford.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md)