# Upscale Canadiana Loungers The Gus* Modern x Pendleton Lounge Chairs are Luxuriously Upholstered By Michael Hemsworth | Published 2017-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pendleton-lounge-chairs References: [uncrate](https://uncrate.com/article/gus-modern-x-pendleton-lounge-chairs/) & [pendleton](https://www.pendleton.ca/collections/chairs) The Gus* Modern x Pendleton Lounge Chairs are part of a new collaboration between Toronto-based Gus Modern and Pendleton Woolen Mills that merge comfort with high-end modern aesthetics. The chairs some in three styles including the Halifax Rocker, Elk Chair and GT Rocker, which are all upholstered with the classically stylish Pendleton fabrics to deliver a [comfortable yet high-end finish](https://www.trendhunter.com/trends/grazia-co). Each of the chairs are made in Canada and speak to the growing shift towards [laid-back luxury products](https://www.trendhunter.com/trends/calma-lounge) that are ornately crafted to be used rather than simply admired from afar. Each of the chairs are crafted from premium materials including [bent plywood, powder-coated steel](https://www.trendhunter.com/trends/midcentury-chair-design) and much more, depending on the different chair being observed. The chairs are available directly from Pendleton starting at $1,475 each. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Laid-back Luxury Products:** Opportunity for creating high-end products that combine comfort and craftsmanship. - **Collaborations in Home Furnishings:** Chance to merge the expertise of different brands to create unique and stylish furniture pieces. - **Growing Demand for Canadian-made Products:** Potential to tap into the market for locally crafted and quality items. ### Where This Applies - **Home Furnishings:** Innovative designs in upholstered furniture that offer both comfort and luxury. - **Fabric and Textile:** Opportunity to supply high-quality fabrics that can elevate the design and aesthetic of furniture pieces. - **Manufacturing:** Potential for producing premium furniture using premium materials and expert craftsmanship. ## Related on Trend Hunter - [Cozy Contemporary Seating Solutions](https://www.trendhunter.com/trends/knoll-perron-bun.md) - [Updated Midcentury Furniture Designs](https://www.trendhunter.com/trends/fiberglass-shell-chairs.md) - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Cozy Oversized Cushion Armchairs](https://www.trendhunter.com/trends/perron-pillo-lounge-chair.md) - [Fuzzy Modern Chairs](https://www.trendhunter.com/trends/fuzzy-modern-chair.md) - [Contemporary Rocking Chair Designs](https://www.trendhunter.com/trends/penguin-rocking-chair.md) - [Luxe Textured Upholstered Chairs](https://www.trendhunter.com/trends/kenmare.md) - [Boldly Framed Lounge Chairs](https://www.trendhunter.com/trends/percy-by-naughtone.md) - [Customizable Carbon Fiber Chairs](https://www.trendhunter.com/trends/mishima-lounge-chairs.md)