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# Americana Blanket Wristwatches
The Nixon x Pendleton Collection Infuses Watches with Woven Bands

By Michael Hemsworth | Published 2016-12-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pendleton-collection
References: [werd](http://www.werd.com/37319/nixon-x-pendleton-collection/) & [nixon](http://www.nixon.com/us/en/pendleton)

The Nixon x Pendleton Collection sees [two American brands come together](https://www.trendhunter.com/trends/polo-watch-collection) to create [new timepieces](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection) that help to merge the aesthetics of both in a new way. The watches are one portion of the collection with duffle bags, backpacks and wallets also being given a blend of Nixon and Pendleton style.

Each of the products within the collection features a woven portion that has the distinct imagery of classic Pendleton blankets. This helps to give each piece a distinctly soft, texturized aesthetic that allows it to be somewhat laid-back in style without looking too informal.

The Nixon x Pendleton Collection features an array of different products with the timepieces being the most prominent selection of pieces in it for fans of both brands to enjoy.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 49% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Woven Band Timepieces:** Disruptive innovation opportunity: Explore the use of woven bands in other fashion accessories to create a unique and texturized aesthetic.
- **Brand Collaboration Collections:** Disruptive innovation opportunity: Collaborate with different brands to merge aesthetics and create new products that appeal to a wider audience.
- **Blending Fashion Styles:** Disruptive innovation opportunity: Experiment with combining different fashion styles to create a unique and laid-back yet sophisticated look.

### Industries Being Reshaped

- **Fashion Accessories:** Disruptive innovation opportunity: Infuse innovative materials and designs into fashion accessories, such as watches, bags, and wallets, to attract a wider consumer base.
- **Brand Partnerships:** Disruptive innovation opportunity: Forge partnerships with complementary brands to create unique collaborative collections that showcase the best of each brand's aesthetics.
- **Textile Industry:** Disruptive innovation opportunity: Apply traditional textile patterns and designs to unconventional products, like watches, to create visually appealing and distinctive pieces.

## Related on Trend Hunter

- [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md)
- [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md)
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- [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md)
- [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md)
- [Collaboration Cartoon Aviation Timepieces](https://www.trendhunter.com/trends/avi8-and-peanuts.md)
- [Street-Informed Collaborative Timepieces](https://www.trendhunter.com/trends/classic-digital.md)
