# Topographic Pencil Packaging Each Pencil Packaging Design Refers to the Country it is Helping By Jen Chae | Published 2013-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pencil-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/07/build-impossible-student-project.html) The [pencil packaging design](https://www.trendhunter.com/trends/experimental-pencils) for the Pencils of Promise campaign features [cut-out shapes](https://www.trendhunter.com/trends/shapeup-tube) of countries. There are three different packages, each representing the country that its proceeds will be going to. Each package is color-coordinated as well. The letters on the top left corner of the box match the colors of the pencils inside. This brings out both the lettering and the cut-out of the country. I'mpossible aims to build awareness and fundraise for developing countries. The three featured countries in this Pencils of Promise campaign are: Nicaragua, Laos, and Guatemala. Proceeds will go towards building sustainable education in these countries. Each country is color-coordinated for a reason, so you can choose which country you want to help out by purchasing the color of your choice. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Country-specific Packaging:** Creating packaging designs with cut-out shapes of countries to represent the proceeds going to aid that country could be a trend in cause-based marketing campaigns. - **Color-coordinated Packaging:** Matching the colors of the pencils inside the package to the lettering on the top left corner could become a popular trend in product packaging design, enhancing brand consistency. - **Cause-based Marketing:** Fundraising for developing countries through products sales could become a popular trend in cause-based marketing, attracting socially-conscious consumers who want to make a difference with their purchases. ### Industries Being Reshaped - **Education:** Using cause-based marketing campaigns to fund sustainable education in developing countries could disrupt the traditional approach to education funding and engage a larger audience. - **Consumer Goods:** Creating product packaging designs that are aligned with a cause and have a message of social impact can disrupt the traditional marketing approach to generate brand loyalty and consumer engagement. - **Non-profit:** Partnering with brands to raise awareness and funds for a cause using product sales could disrupt the traditional donor-based approach to fundraising and create more sustainable revenue streams. ## Related on Trend Hunter - [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Inclusive Rice Snack Packaging](https://www.trendhunter.com/trends/rice-krispies-1.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Clothespin-Inspired Mechanical Pencils](https://www.trendhunter.com/trends/pentapa.md)