# Cream-to-Powder Pencil Eyeliners Kat Von D's Cake Pencil Eyeliner Boasts a Transformative Formula By Laura McQuarrie | Published 2019-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pencil-eyeliner References: [prnewswire](https://www.prnewswire.com/news-releases/kat-von-d-beauty-launches-vegan-longwear-cake-pencil-eyeliner-300812998.html) & [katvondbeauty](https://www.katvondbeauty.com/eye/eyeliner/cake-pencil-eyeliner/10056.html?dwvar_10056_color=2000) Kat Von D Beauty is the brand behind the cult liquid Tattoo Liner and it is now introducing an innovative cream-to-powder Cake Pencil Eyeliner with a formula that's [100% vegan and cruelty-free](https://www.trendhunter.com/trends/easy-bake-airbrush-matte). The unique eye product delivers intense color and a [creamy texture](https://www.trendhunter.com/trends/artist-color-crayon), as well as long-lasting application. The Cake Pencil Eyeliner was inspired by the iconic cake liner favored by makeup artists, which is revered for its high-performance formula and bold pigment, but avoided by many for how challenging the product can be to use. To offer all the best features of this style of eyeliner with a user-friendly twist, Kat Von D beauty developed its easy-to-use [waterproof, smudge-proof Cake Pencil Eyeliner](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil), which is offered in a trio of shades that includes Trooper Black, White Out and Mad Max Brown. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cream-to-powder Eyeliners:** As Kat Von D's Cake Pencil Eyeliner introduces a new formula, cosmetic brands have an opportunity to create a line of eyeliners with more user-friendly twists on beloved formulas. - **Vegan and Cruelty-free Products:** With an increased focus on sustainability, vegan and cruelty-free cosmetics and personal care products are likely to continue as a rising trend across markets and industries. - **User-friendly Makeup Tools:** As products like Cake Pencil Eyeliner become more popular, there is an opportunity for makeup tool manufacturers to create more user-friendly versions of otherwise challenging-to-use products. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on recent trends around vegan and cruelty-free products by re-evaluating production processes and incorporating more sustainable materials. - **Personal Care:** As user-friendly makeup tools become more mainstream, personal care companies should consider investing in R&D to improve existing and create new products tailored to consumer preferences. - **Manufacturing:** As manufacturers across industries move towards eco-friendlier production methods, beauty brands can take advantage of new production technology to create more sustainable and user-friendly products. ## Related on Trend Hunter - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md)