# Kitschy Hybrid Stationery The Pencil Broom by Artori Design Sweeps Up Mistakes By Meghan Young | Published 2013-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pencil-broom References: [design-milk](http://design-milk.com/kitschy-desk-accessories-from-artori-design/) & [artoridesign](http://www.artoridesign.com/default.asp) Since traditional stationery such as [pens, erasers and even paper](https://www.trendhunter.com/trends/woset) are being pushed out of the limelight by more expensive albeit eco-friendly devices like smartphones and tablets, more creative designs are necessary to reel people back in; take the Pencil Broom, for instance. As kitschy as it may be, the design is cute and creative enough to have both girls and guys ooo-ing and ahh-ing over it. Designed by Artori Design, the Pencil Broom is exactly what it sounds like. In place of an eraser, the Pencil Broom boasts, well, a broom. Perfect for sweeping up mistakes, or more accurately, the remnants of a mistake, the broom is actually an eraser. The long, flat surface even allows it to be propped up conveniently. It is sold by [Animi Causa](https://www.trendhunter.com/trends/iza-vase). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Hybrid Stationery:** As traditional stationery is being replaced by digital devices, hybrid stationery designs like the Pencil Broom present a disruptive opportunity to re-engage consumers. - **Creative Writing:** Innovative and quirky designs like the Pencil Broom can inspire and motivate creative writing, presenting a potential for disrupted stationery and education industries. - **Nostalgia Products:** Kitschy designs like the Pencil Broom tap into consumers' nostalgia and present disruptive opportunities in the stationary and gift industries. ### Industries Being Reshaped - **Stationery:** Hybrid designs like the Pencil Broom can disrupt the traditional stationery market and engage consumers looking for creative and functional products. - **Education:** Kitschy and innovative stationery designs like the Pencil Broom can disrupt the education industry by re-engaging students and making writing more fun and creative. - **Gifts:** Nostalgic and fun designs like the Pencil Broom can disrupt the gift industry by offering unique and quirky options for consumers looking for creative and playful gifts. ## Related on Trend Hunter - [Multifunctional One-Piece Stationary](https://www.trendhunter.com/trends/mover-erase-unisize.md) - [Dumpster Pencil Holders](https://www.trendhunter.com/trends/dumpstuder-pencil-holders.md) - [Modernized Desktop Pencil Kits](https://www.trendhunter.com/trends/grovemade-x-blackwing-pencil-kit.md) - [Recycled Plastic Writing Utensils](https://www.trendhunter.com/trends/mechanical-drop-pencil.md) - [Personal Portable Whiteboards](https://www.trendhunter.com/trends/portable-whiteboard-1.md) - [Sculptural Writing Tools](https://www.trendhunter.com/trends/experimental-pencils.md) - [Off-Kilter Desktop Accessories](https://www.trendhunter.com/trends/concept-pen-holder.md) - [Cheeky Lint Roller Designs](https://www.trendhunter.com/trends/reusable-lint-roller.md) - [Three-in-One Writing Utensils](https://www.trendhunter.com/trends/tp-pen.md)