# Retractable Makeup Applicators Clarins' New Pen Makeup Products Look Like Writing Tools By Laura McQuarrie | Published 2018-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pen-makeup References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Clarins_debuts_retractable_eye_and_lip_liners/140864) & [clarins](http://www.clarins.ca/en/4-colour-pen/80011636.html) Inspired by the classic four-color pen, [Clarins](https://www.trendhunter.com/trends/sweetheart-saloon) created a multipurpose pen makeup applicator that has [lip and eye liner shades](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner) that retract in the same way. The convenience-focused beauty tool means that the cosmetics inside do not need to be sharpened like traditional [eye or lip pencils](https://www.trendhunter.com/trends/refys-blur-liner), as the mechanism only involves pressing down on the desired color to have it appear at the makeup pen's tip. The new products include Harmony 1, which pairs a black, blue and green eye liner with a rosewood lip liner, as well as Harmony 2, with a black, gray and brown eye liner and a bold red lip liner. These new products are infused with sunflower wax complex, jojoba and black acacia, to simultaneously add color and nourish the skin. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Makeup Tools:** The trend of multipurpose makeup tools offers convenience and versatility in beauty routines. - **Retractable Cosmetics:** The rise of retractable cosmetics eliminates the need for sharpening, providing a more convenient application process. - **Nourishing Makeup Formulas:** Beauty products that offer nourishing ingredients in addition to color enhance the skincare benefits of makeup. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore innovative designs and functionalities for multipurpose makeup tools. - **Product Packaging:** The product packaging industry can develop new mechanisms for retractable cosmetics that provide easy and mess-free application. - **Natural Skincare:** The natural skincare industry can create makeup formulas infused with nourishing ingredients to cater to the demand for dual skincare and makeup products. ## Related on Trend Hunter - [Eco-Conscious Lip Pencils](https://www.trendhunter.com/trends/schwan-cosmetics-1.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Two-in-One Lip Liners](https://www.trendhunter.com/trends/lip-cheat-contour-duo.md) - [Multidimensional Natural Lip Liners](https://www.trendhunter.com/trends/lip-line-enhancing-pencils.md) - [Multitasking Lip Liners](https://www.trendhunter.com/trends/tower-28-oneliner.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Soft-Blur Lip Liners](https://www.trendhunter.com/trends/refys-blur-liner.md) - [Micro Concealing Pencils](https://www.trendhunter.com/trends/lisa-eldridge-pinpoint.md) - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md)