# Technology Breakup Ads These Funny Pen Advertising Prints Will Cause Heartbroken Tech Devices By Laura McQuarrie | Published 2014-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pen-advertising References: [adeevee](http://www.adeevee.com/2014/06/stylographe-luxury-pens-dear-tablet-dear-phone-print/) Sometimes, it's good to take a break from technology, but it's not easy to let go—however, the authors of these pen advertising prints seem to have done just fine. In the print ads, both "Jay" and "Lucy" have decided to pen letters to their phone and tablet, steeling their resolves to say that it's best that "we don't communicate for a while." Instead of spending so much time with technology, Jay and Lucy will now be occupied with their Le Stylography [luxury pens](https://www.trendhunter.com/trends/otona-no-yaruki-pen) and it's apparent that they've already started their new relationships by penning these letters in blue ink by hand. Considering that pens are becoming few and far between in the digital world, these funny ads prepared for Le Stylography by Babel, Paris make a funny case for [taking a break from technology](https://www.trendhunter.com/trends/before-the-internet) every once in a while. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Digital Detox:** Exploiting the trend of taking breaks from technology to promote offline activities and products like luxury pens. - **Personalization:** Leveraging personal letters or messages as a marketing strategy to create emotional connections with consumers. - **Humorous Advertising:** Using humor in advertising to capture consumer attention and create a memorable brand image. ### Who This Affects Most - **Luxury Pens:** Positioning luxury pens as a premium alternative to digital devices for communication and creativity. - **Print Advertising:** Creating engaging print ads that stand out in a digital-dominated world and resonate with consumers seeking a break from technology. - **Marketing and Advertising:** Integrating humor and personalization into advertising campaigns to enhance brand appeal and connect with target audiences. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Phone Breakup Newsletters](https://www.trendhunter.com/trends/reclaim-your-brain.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [AR Message Pens](https://www.trendhunter.com/trends/favor-ar.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Luxury Digital Papers](https://www.trendhunter.com/trends/montblanc-digital-paper.md)