# App Workout Expansions Peloton Announces Brand Relaunch, App Tiers and Peloton Gym By Grace Mahas | Published 2023-05-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/peloton-gym References: [prnewswire](https://www.prnewswire.com/news-releases/peloton-reintroduces-itself-for-anyone-anywhere-301832142.html)  Peloton has unveiled a comprehensive brand relaunch that encapsulates a new creative identity, new Membership tiers, and an innovative feature known as [Peloton Gym](https://www.trendhunter.com/trends/app-one). The initiative to make Peloton's world-class content and expert instructors more accessible led to the creation of Peloton Gym. This offering, available on all tiers of the Peloton App, including a new free tier, presents step-by-step, non-video-based workout plans crafted by Peloton's top-tier instructors. The plans can be followed in the gym or any location, employing equipment commonly found in fitness centers such as dumbbells and weight machines. Workouts are designed in a circuit-style format with an interactive whiteboard and include a timer, descriptions, short demonstrative videos of moves, and a swipe-to-complete feature. The Peloton Gym rollout begins today, May 23, and will be accessible to all App members by May 25. Coinciding with this launch is the unveiling of Peloton's [new tiered App membership structure](https://www.trendhunter.com/trends/wellness-platforms). This includes the Peloton Free App, which allows users to take a class, follow a gym plan, or track workouts without needing a credit card or equipment. Next is the Peloton App One, priced at $12.99/month after a 30-day trial, providing access to a multitude of classes ranging from strength and meditation to indoor cycling and outdoor walking, all with energizing playlists. Lastly, the Peloton App+ is available for $24/month after a 30-day trial, offering the full range of Peloton classes that can be taken on any cardio equipment in addition to all the features available on Peloton App One. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 60% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Brand Relaunch:** Disruptive Innovation Opportunity: Companies may rebrand and refresh their identity to create a new offering for customers. - **App Tiers:** Disruptive Innovation Opportunity: Companies may introduce tiered membership plans to expand their customer base and monetize their offerings. - **Peloton Gym:** Disruptive Innovation Opportunity: Companies may create non-video-based workout plans that can be followed in any gym or location to make expert instructors more accessible. ### Sectors Adopting This - **Fitness:** Disruptive Innovation Opportunity: Fitness companies may introduce non-video-based workout plans and offer tiered membership plans to attract new customers and scale their offering. - **Technology:** Disruptive Innovation Opportunity: Technology companies may develop new app features and tiered membership plans to enhance the user experience and increase engagement. - **Marketing:** Disruptive Innovation Opportunity: Marketing companies may help brands refresh their identity and introduce new tiers of membership to attract new customers and retain existing ones. ## Related on Trend Hunter - [Workout App Software Upgrades](https://www.trendhunter.com/trends/app-one.md) - [Audio-Based Workout Apps](https://www.trendhunter.com/trends/strength-plus.md) - [Elevated AI Workout Bicycles](https://www.trendhunter.com/trends/peloton-5.md) - [Gaming-Inspired Bike Experiences](https://www.trendhunter.com/trends/lanebreak-tread.md) - [Exercise Bike Rental Programs](https://www.trendhunter.com/trends/bike-and-bike-rental-program.md) - [AI-Empowered Workout Tools](https://www.trendhunter.com/trends/peloton-4.md) - [Versatile Pilates Apps](https://www.trendhunter.com/trends/speir-pilates.md) - [Personalized Fitness Plans](https://www.trendhunter.com/trends/obe.md) - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md)