# Charitable Quarterback-Approved Sauces Pellicano Specialty Foods Launched Three New Sauces By Elena Rahman | Published 2021-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pellicano-specialty-foods References: [bizjournals](https://www.bizjournals.com/buffalo/news/2021/10/05/pellicano-partners-with-josh-allen.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+industry_8+%28Industry+Manufacturing%29) & [pellicanos](https://pellicanos.com/) Pellicano Specialty Foods launched three new sauces just in time for the football season to start. The food brand partnered with Josh Allen, a football quarterback, to test and approve the flavors. The sauces are available in 12-ounce bottles. All proceeds are donated to the Patricia [Allen Fund](https://www.trendhunter.com/trends/CalmWave) at [Oishei Children's Hospital](https://www.trendhunter.com/trends/wegmans-josh-allen-mvp-puffs) in Buffalo. Anthony Habib, CEO of Pellicano Specialty Foods, said that Allen was excited to work with a local charity for the sauce line. The line includes a mild chicken wing sauce, a barbecue sauce, and a hot sauce. Customers can shop the range at Wegmans exclusively. The bottles feature the [Bills Mafia](https://www.trendhunter.com/trends/made-for-bills-watching) logo and an image of the quarterback Josh Allen. Since August, the launch has already raised $100,000 for the cause. Image Credit: Pellicano Specialty Foods ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 7% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Charitable Products:** A trend of celebrity-endorsed charitable products offer a unique way to support a cause while enjoying a product that is approved by a celebrity. - **Impact-driven Food Products:** Impact-driven food products that are sold for a cause presents a disruptive opportunity for food companies to generate revenue while making a difference. - **Strategic Partnerships for Fundraising:** Strategic partnerships for fundraising between local charities and businesses offer a win-win situation for both parties and a chance to make a positive social impact. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can explore the opportunity of launching impact-driven products that raise funds for a charity in collaboration with a celebrity or athlete endorser. - **Sporting Goods Industry:** The sporting goods industry could benefit from partnering with celebrities or athletes to raise funds for a charity by launching products related to sports and donating a portion of profits. - **Non-profit Industry:** The non-profit industry can create strategic partnerships with local businesses to raise funds for their cause, while also gaining exposure and support from the community. ## Related on Trend Hunter - [Charitable Football-Themed Cereals](https://www.trendhunter.com/trends/wegmans-josh-allen-mvp-puffs.md) - [Candy Bar-Infused Sauces](https://www.trendhunter.com/trends/snickers-sauces.md) - [Footballer-Approved Chicken Products](https://www.trendhunter.com/trends/kevins-buffalostyle-chicken.md) - [Celebratory Game Day Sauces](https://www.trendhunter.com/trends/franks-redhot-sauces.md) - [Truffle-Enhanced Buffalo Sauces](https://www.trendhunter.com/trends/truff-buffalo-sauce.md) - [Limited-Edition Hot Sauces](https://www.trendhunter.com/trends/sauce-shop-sauces.md) - [Spicy Sauce-Packed Burritos](https://www.trendhunter.com/trends/tortilla-and-sauce-shop.md) - [Game Day-Inspired Pizza Deals](https://www.trendhunter.com/trends/big-dinner-box.md) - [THC-Infused Wing Sauces](https://www.trendhunter.com/trends/thc-infused-wing-sauce.md)