# Adventurer Technology Protection Cases The Pelican Ruck Case Keeps Small Essentials Secure By Michael Hemsworth | Published 2019-01-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pelican-ruck-case References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/bags-luggage/pelican-ruck-case/) & [pelican](https://www.pelican.com/us/en/discover/personal-utility-case/) The [Pelican Ruck Case](https://www.trendhunter.com/trends/pelican-1595-air-case) comes as a [rugged personal utility protector](https://www.trendhunter.com/trends/rc-outdoor-supply) that has been engineered to provide advanced protection from the elements when partaking in outdoor adventure. Coming in three size options and four colors, the case is crafted with a rubberized liner with an exoskeleton-cushioned EVA lining that works to protect your [smartphone, wallet, first aid kit](https://www.trendhunter.com/trends/rokform-rugged-case) or any other small items from damage. The unit is ruggedly rated to be perfect for any outdoor activity thanks to its impermeable design that is waterproof, snowproof, dirtproof and dustproof. The Pelican Ruck Case is part of the growing adventure product market, which is being supported by increasing consumer preference for outdoor adventure travel. Integrated divider trays and nylon loops keep all items secure within to prevent jostling during travel. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Adventure Product Market:** The increasing consumer preference for outdoor adventure travel presents a disruptive innovation opportunity for companies to develop innovative and durable products that cater to this growing market. - **Rugged Personal Utility Protectors:** The demand for rugged personal utility protectors, like the Pelican Ruck Case, offers a disruptive innovation opportunity for companies to create advanced protection solutions for small essentials during outdoor activities. - **Impermeable Design:** The rising need for impermeable designs, such as waterproof, snowproof, dirtproof, and dustproof cases, presents a disruptive innovation opportunity for companies to develop advanced protective solutions for various industries. ### Where This Applies - **Outdoor Adventure Travel:** The outdoor adventure travel industry has the potential to benefit from innovative adventure products like the Pelican Ruck Case, which caters to the needs of adventure travelers looking for durable and protective solutions. - **Tech Accessories:** The tech accessories industry can leverage the demand for rugged personal utility protectors, like the Pelican Ruck Case, to develop and offer advanced protective solutions for smartphones, wallets, and other small essentials. - **Consumer Goods:** The consumer goods industry can tap into the need for impermeable designs, such as waterproof, snowproof, dirtproof, and dustproof cases, by developing innovative and durable products that protect small items from damage during various activities. ## Related on Trend Hunter - [Tactical Hyper-Durable Travel Cases](https://www.trendhunter.com/trends/pelican-1595-air-case.md) - [Hyper-Rugged EDC Gear Cases](https://www.trendhunter.com/trends/yeti-loadout-gobox-1-gear-case.md) - [Rugged Modern Phone Cases](https://www.trendhunter.com/trends/rugged-protective-case.md) - [Hybrid Adventure-Ready Duffle Bags](https://www.trendhunter.com/trends/pelican-aegis-rolling-hybrid-duffel.md) - [Indestructible Outdoor Gear Cases](https://www.trendhunter.com/trends/yeti-loadout-gobox-gear-case.md) - [Protective Militant Carry-On Suitcases](https://www.trendhunter.com/trends/pelican-atx-carryon.md) - [Performance-Driven Backpack Designs](https://www.trendhunter.com/trends/rucking-fitness.md) - [Military-Grade Magnetic Smartphone Cases](https://www.trendhunter.com/trends/rokform-rugged-case.md) - [Aquatic Flashlight Carrying Cases](https://www.trendhunter.com/trends/pelican-9000.md)