# Milky Candy Diffuser Scents Fujiya Co. Launches the New Nostalgic Peko-Chan Reed Diffuser By Amy Duong | Published 2021-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pekochan References: [hypebeast](https://hypebeast.com/2021/5/fujiya-ufragrance-milky-peko-chan-reed-diffuser-release) [Fujiya Co.](https://www.trendhunter.com/trends/nikugoe) launches a new playful addition to its lifestyle range with the latest Peko-Chan Reed diffuser. The Japanese company spotlights its adorable mascot to create a special [candy fragrance](https://www.trendhunter.com/trends/swede-tooth). It brings a sense of nostalgia as it recreates the signature [Milky](https://www.trendhunter.com/trends/fascent) Candy tins that originated in the 50s. The scent recalls the same candy flavor and the packaging is also made with inspiration from the original tin. It is a 90 ml diffuser and is currently on sale at Don Quijote throughout Japan. The diffuser boasts a similar look to the candy as well, noting the milky color of the base and the familiar bright red branding. The mascot is seen on a hang tag and on the front of the packaging. Image Credit: Fujiya ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-based Fragrances:** Creating nostalgic-themed fragrances offers an innovative way to expand product lines and tap into customer emotions. - **Playful Product Design:** Incorporating playful and whimsical designs, such as the use of a mascot, can attract customers and stand out in a crowded market. - **Scented Home Decor:** Combining home decor with fragrance diffusion can create a unique and multi-functional product offering. ### Where This Applies - **Home Fragrance:** The home fragrance industry can embrace nostalgic and playful themes to create new product offerings. - **Gift and Souvenir:** Gift and souvenir shops can offer scented products with playful and nostalgic designs that resonate with customers. - **Food and Beverage:** Food and beverage companies can explore the use of scented products to extend the sensory experience of their products beyond taste. ## Related on Trend Hunter - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Fluffy Mochi Fragrances](https://www.trendhunter.com/trends/mochi-milk-eau-de-parfum.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md) - [Cereal Milk Perfumes](https://www.trendhunter.com/trends/cereal-milk-perfume.md) - [Reed Diffuser Collection Launches](https://www.trendhunter.com/trends/reed-diffuser-collection.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md)