# Digitally Customized Chronographs The Salokannel 'Tempus' Watch is Revolutionary By Amelia Roblin | Published 2010-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pekka-salokannel-tempus References: [thedesignblog.org](http://www.thedesignblog.org/entry/tempus-is-a-hi-tech-wristwatch-for-well-heeled-geeks/) & [pekkasalokannel](http://www.pekkasalokannel.com/product-design/other-watches/) This Salokannel 'Tempus' wristwatch is a brilliant entry in the [Swarovski](https://www.trendhunter.com/trends/opi-celebrated) [chronograph competition](https://www.trendhunter.com/trends/defy-extreme-chrom). Designed with a flexible wraparound display, the timepiece is entirely digital and complete with an attached USB drive with multiple functions. The cuff can be unwound and connected to your computer, allowing for the customization of [color and display](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone), making for a monumental breakthrough. This Pekka Salokannel 'Tempus' is a minute-counting must-have, complete with fabulous gemstones, making it an ideal contestant for the Swarovski project. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Digitally Customized Watches:** The Salokannel 'Tempus' watch showcases the potential for digitally customizable timepieces, allowing users to personalize color and display. - **Flexible Wraparound Displays:** The innovative use of a flexible wraparound display in the 'Tempus' watch opens up opportunities for other wearable devices with versatile and adaptable screens. - **Integrated USB Functionality:** The inclusion of an attached USB drive with multiple functions in the 'Tempus' watch suggests a disruptive innovation opportunity for timepieces with integrated data storage and additional capabilities. ### Where This Applies - **Watchmaking:** The 'Tempus' watch highlights the potential for watchmaking companies to incorporate digital customization features and innovative technology into their designs. - **Wearable Technology:** The use of a flexible wraparound display in the 'Tempus' watch presents a potential disruption in the wearable technology industry, inspiring the development of more adaptable and versatile devices. - **Fashion Accessories:** The digitally customizable 'Tempus' watch with its gemstone accents showcases the opportunity for fashion accessory brands to combine personalized technology with stylish design elements. ## Related on Trend Hunter - [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md) - [Collaborative Retrograde Timepieces](https://www.trendhunter.com/trends/the-timechanger.md) - [Transparent Luxury Watch Designs](https://www.trendhunter.com/trends/pegasus-sapphire.md) - [Tubular Illuminating Clocks](https://www.trendhunter.com/trends/spacetime-blade.md) - [Unique Timekeeping Devices](https://www.trendhunter.com/trends/unique-timekeeping-device.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md) - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md)