# Individual Lobster Packets This P.E.I Lobster Package Boasts Sustainability and Eco Responsibility By Ady Floyd | Published 2015-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pei-lobster References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/master-lobster.html) & [mousegraphics.gr](http://www.mousegraphics.gr/) Creative agency 'mousegraphics' designed the [P.E.I lobster packages](https://www.trendhunter.com/trends/canadian-seafood-delivery-service) using wholesome themes that draw from Canada's roots. As the P.E.I lobster is an iconic Canadian seafood, the product packaging uses a sophisticated all-black package and real photographs to reveal the authenticity of the contents. Thalassinos Anastasiou designed the [illustrative logo](https://www.trendhunter.com/trends/lobster-bag), which is a small lobster on the front of each package. The red icon is made of simple lines and the lobster's claws are raised above its head to resemble a sphere or globe. This icon helps to represent the brand's goal of reaching a global consumer market with the creative packaging. The elegant images by photographer Dimitris Poupalos feature a beautiful red lobster inside a block of ice. The [freshly frozen lobster](https://www.trendhunter.com/trends/premium-seafood-delivery-service) is the perfect image to lay atop the packaging, because it will draw in consumers with the bright red color. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity for packaging design to prioritize eco responsibility and sustainability. - **Authenticity Marketing:** Opportunity to leverage authentic and iconic Canadian seafood to emphasize product authenticity through design and marketing. - **Global Branding:** Opportunity to leverage iconic Canadian seafood and sleek design for global market penetration. ### Where This Applies - **Seafood:** Opportunity for seafood packaging to prioritize sustainability and eco responsibility while emphasizing product authenticity and sleek design. - **Packaging:** Opportunity for packaging companies to develop eco-friendly and sustainable packaging designs that also deliver on aesthetic appeal and authenticity. - **Marketing:** Opportunity for marketing professionals to leverage authentic and iconic Canadian seafood and sleak design for global market penetration while promoting sustainable practices and messaging. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md)