# AI Retail Advisors The Pega Retail Advisor Makes Associates More Efficient and Knowledgeable By Mary Van Puymbroeck | Published 2017-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pega-retail-advisor References: [marketingland](http://marketingland.com/pegasystems-new-ai-powered-self-service-advisor-wants-informational-concierge-207333) & [nasdaq](http://www.nasdaq.com/press-release/new-pega-mobile-app-puts-the-power-of-ai-in-retail-agents-hands-for-more-engaging-in-store-20170605-00653) Customer engagement platform 'Pegasystems' have launched the 'Pega Retail Advisor,' an [AI powered consumer self-service advisor](https://www.trendhunter.com/trends/targetpilot). Pega lets retailers add contextual self-service resources to [existing digital touch-points](https://www.trendhunter.com/trends/aipowered-intelligence-layer) for consumers. Pega is able to track consumer information as they navigate online retailers and can access data like browsing history, previous purchase details, marketing engagement and service calls. Using this information, the Pega Retail Advisor engages a AI window that determines what information the customer is seeking. This process allows sales associates to provide the genuine, knowledgeable information the consumer is looking for instead of active sales tactics that can drive customers away. This way, trust is engendered into the sales associates relationship with the client. With the Pega Retail Advisor, retailers are able to ensure more positive interactions with their clients, resulting in increased sales and retention. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **AI-powered Customer Self-service:** Explore the potential of AI-powered self-service solutions to improve customer engagement and provide personalized experiences in the retail industry. - **Contextual Data Utilization:** Leverage contextual data such as browsing history, purchase details, and marketing engagement to create tailored recommendations and enhance customer interactions in the retail sector. - **Trust-based Sales Approaches:** Embrace trust-building sales strategies that prioritize genuine, knowledgeable information over aggressive sales tactics, fostering stronger relationships with customers. ### Where This Applies - **Retail Technology:** Dive into the retail technology industry to discover disruptive opportunities in AI-powered customer self-service solutions and contextual data utilization. - **Customer Relationship Management:** Explore how the customer relationship management industry can benefit from trust-based sales approaches and AI-driven consumer insights to drive positive interactions and increase sales. - **E-commerce:** Discover disruptive innovation opportunities in the e-commerce industry through the integration of AI-powered self-service advisors that improve customer engagement and retention. ## Related on Trend Hunter - [AI Retail Experiences](https://www.trendhunter.com/trends/instore-customer-journeys.md) - [Generative AI Shopping Assistants](https://www.trendhunter.com/trends/ai-retail-shopping-assistant.md) - [AI-Powered Product Discovery Tools](https://www.trendhunter.com/trends/shoppe-advisor.md) - [AI-Enabled Personalized Retail Experiences](https://www.trendhunter.com/trends/aidriven-retail-system.md) - [AI-Powered Digital Employees](https://www.trendhunter.com/trends/product-genius.md) - [AI-Guided Selling Tools](https://www.trendhunter.com/trends/ai-guided-selling.md) - [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md) - [AI Music Store Assistants](https://www.trendhunter.com/trends/rig-advisor.md) - [AI Sales Agents](https://www.trendhunter.com/trends/247-ai-sales-agent.md)