# Flavored Barista-Quality Coffee Peet's Coffee Launches New Line of Flavorful K-Cups By Niko Pajkovic | Published 2021-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peets References: [theshelbyreport](https://www.theshelbyreport.com/2021/08/11/peets-coffee-introduces-line-of-flavored-coffee-for-home-brewing/?utm_source=feedly&utm_medium=rss&utm_campaign=peets-coffee-introduces-line-of-flavored-coffee-for-home-brewing) & [peets](https://www.peets.com/) California coffee maker Pete's Coffee has launched its first-ever line of flavored coffee, which will be sold in K-Cups for home brewing systems. The new line will consist of three flavors: Caramel Brûlée, Vanilla Cinnamon, and Hazelnut Mocha. Expanding into the flavored K-cup category, Peet's aligns itself with the growing trend towards diverse, high-quality home-brew offerings, which is currently sweeping through the industry. These new specialty pods combine Peet's signature single-origin Brazil beans with the tastes of natural flavors. Each blend was carefully crafted to mimic the rich and complex flavors typical to the barista-made coffee served at Peet's bars. "Our flavored K-cup pods offer the decadent taste of a fresh coffee bar beverage right at home," said Patrick Main, senior beverage innovator for Peet’s Coffee – an idea that is being echoed by other major coffee brands within the industry, all of which had to adapt to the needs of the at-home, post-pandemic coffee drinker. Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavored Home-brew Coffee:** The growing trend towards diverse, high-quality home-brew offerings sparks opportunities for coffee makers to expand into flavored K-cups or other specialty pods. - **Barista-quality At-home Coffee:** The rise of at-home coffee consumption during the pandemic creates an opportunity for coffee makers to provide specialty brews that mimic the taste and texture of a barista-made coffee. - **Natural Flavor Infusions:** The use of natural flavors in specialty pods or other coffee products provides an opportunity for coffee makers to target consumers who seek healthier and more natural options. ### Who This Affects Most - **Coffee Retail:** Coffee retailers can develop and sell their own line of flavored K-cups or other specialty pods to cater to the growing demand for high-quality home-brewed coffee. - **Beverage Industry:** The beverage industry can capitalize on the trend towards at-home coffee consumption by offering barista-quality coffee products or expanding into the specialty pod market. - **Natural Food Industry:** The use of natural flavors in coffee products can create opportunities for natural food industry players to enter the coffee market or expand their product lines to include coffee products. ## Related on Trend Hunter - [Indulgent Italian-Café-Inspired Coffee Pods](https://www.trendhunter.com/trends/flavored-kcups.md) - [Caramel-Flavored Coffee Pods](https://www.trendhunter.com/trends/coffee-by-nespresso-for-vertuo.md) - [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Premium Autumnal Cafe Collections](https://www.trendhunter.com/trends/peets-coffee-fall-menu.md) - [Premium Signature Coffee Pods](https://www.trendhunter.com/trends/keurig-coffee-collective.md) - [Flavor-First Premium Coffee](https://www.trendhunter.com/trends/kraft-caf-barista.md) - [Flavor Exploration Coffee Pods](https://www.trendhunter.com/trends/zavida-coffee-roasters.md)