# Cafe Brand Protein Smoothies Peet's Vitality Menu Protein Smoothies Come in Three Flavors By Michael Hemsworth | Published 2026-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peets-vitality-menu-protein-smoothies References: [qsrmagazine](https://www.qsrmagazine.com/news/peets-coffee-welcomes-2026-with-protein-powered-winter-menu/) & [peets](https://www.peets.com)  [Peet's](https://www.trendhunter.com/trends/peets-coffee-summer-menu) Vitality Menu Protein Smoothies have been launched by the cafe brand to help consumers start the new year on a nutritious note without leaving flavor behind. The smoothies come as part of the revived Vitality Menu and are crafted with fruit flavors, milks and whey protein to give them each a flavorful recipe that doesn't skimp on nutrients. The smoothes come in three versions to choose from including the Cold Brew Protein Smoothie, Matcha Peach Protein Smoothie and the [Strawberry Protein Smoothie](https://www.trendhunter.com/trends/protein-quenchers). Each drink contains 16-gram of protein or more, depending on the variety. Peet's Vitality Menu Protein Smoothies respond to the continued embrace of [protein-packed foods and drinks](https://www.trendhunter.com/trends/clear-protein-refreshers) as consumers gravitate towards ways to stay satiated in a delicious way. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 66% | Activity: 78% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-enriched Beverages:** The increasing interest in protein-infused drinks highlights a shift toward functional beverages that blend nutrition with enjoyable flavors. - **Flavor-driven Health Foods:** As consumers demand health solutions without compromising on taste, products combining robust flavors with health benefits are gaining traction in the market. - **Cafes Offering Functional Menus:** Cafes are expanding their offerings to include functional menu items that cater to health-conscious customers seeking convenient nutritional options on-the-go. ### Where This Applies - **Beverage Industry:** The beverage sector is increasingly embracing innovation to incorporate health and wellness trends, such as protein enhancements, into traditional drink offerings. - **Health Foods Industry:** Health food producers are capitalizing on consumer demand for flavorful yet nutritious products, driving innovation in recipes and ingredient use. - **Cafe Industry:** Cafes are becoming pivotal players in the health and wellness space by integrating nutritious and protein-rich options into their menus. ## Related on Trend Hunter - [Cozy Post-Holiday Menus](https://www.trendhunter.com/trends/starbucks-spotlights.md) - [Refreshing Pea Protein Drinks](https://www.trendhunter.com/trends/nowhey.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Indulgent Protein Menus](https://www.trendhunter.com/trends/premier-protein-x-milk-bar.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [Delicious Protein-Packed Smoothies](https://www.trendhunter.com/trends/highprotein-smoothie.md) - [Protein-Enhanced Beverage Solutions](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake.md) - [Protein-Packed Breakfast Menus](https://www.trendhunter.com/trends/highprotein-breakfast.md)