# Nourishing Winter QSR Menus Peet's Coffee Has Debuted its All-New Winter Menu for the New Year By Kanesa D | Published 2023-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peets-coffee-1 References: [qsrmagazine](https://www.qsrmagazine.com/news/peets-coffee-rolls-out-new-winter-menu) & [peets](https://www.peets.com/)  [Peet’s](https://www.trendhunter.com/trends/lavender-vanilla-almond-latte) Coffee is introducing a new limited-availability winter menu, which will be offered through March 21. The ‘Golden Caffe Latte,’ ‘Golden Chai Latte,’ and the new ‘Golden Cold Brew Oat Latte’ from [Peet's Coffee](https://www.trendhunter.com/trends/golden-cold-brew-oat-latte) feature turmeric, ginger, and honey flavors. Peet's ‘Toasted Caprese Sandwich with Basil Pesto’ is also available on the new menu for all-day consumption. These components, with their energizing flavor and cheery color, make the golden collection one of Peet's best-selling wintertime offerings. "At Peet's, our beverage team crafts memorable flavors to capture the mood and taste of each season," says Jessica Buttimer, Vice President of [Brand](https://www.trendhunter.com/trends/seafood-variety-packs) at Peet's Coffee. "Turmeric and ginger provide a natural zest that we associate with the fresh start of a new year; we think of them as a refreshing 'cup of Zen.'” Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 6% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Winter QSR Menus:** The trend of creating limited-availability winter menus filled with energizing flavors and cheery colors could prompt other QSRs to experiment with unique flavors and ingredients to attract customers during the winter months. - **Golden Latte:** The popularity of the 'Golden Caffe Latte,' 'Golden Chai Latte,' and the new 'Golden Cold Brew Oat Latte' featuring turmeric, ginger, and honey flavors indicates a growing trend for health-centric drinks that offer unique sensory experiences. - **All-day Breakfast Menu Items:** The availability of the 'Toasted Caprese Sandwich with Basil Pesto' on the new menu further reinforces the trend of QSRs expanding their breakfast menus to provide all-day food options. ### Who This Affects Most - **Quick-service Restaurants:** QSRs can experiment with unique flavors and seasonal ingredients to lure in customers during the winter months, which can help them remain financially stable throughout the year. - **Coffee Shops:** Coffee shops and cafes can attract health-conscious customers by offering drinks that focus on unique sensory experiences and natural ingredients. - **Fast Food Chains:** Fast food chains can expand their breakfast menus to serve sandwiches, pastries, and other breakfast staples all day, attracting customers throughout the day and not just during breakfast hours. ## Related on Trend Hunter - [Warming Turmeric Lattes](https://www.trendhunter.com/trends/golden-caff-latte.md) - [Golden Cold Brew Coffees](https://www.trendhunter.com/trends/golden-cold-brew-oat-latte.md) - [Churro-Inspired Beverages](https://www.trendhunter.com/trends/churroinspired-beverages.md) - [Specialty Seasonal Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-holiday-menu.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Plant-Based Springtime Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-spring-menu.md) - [Holiday-Ready Beverage Menus](https://www.trendhunter.com/trends/creative-bar-menu.md) - [Premium Autumnal Cafe Collections](https://www.trendhunter.com/trends/peets-coffee-fall-menu.md) - [Nutrient-Dense Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-vitality-menu.md)