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# P2P Payment Cards
PayPal's Peer-to-Peer Payment System Now Includes Customizable Cards

By Laura McQuarrie | Published 2017-08-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/peer-to-peer-payment
References: [psfk](https://www.psfk.com/2017/08/paypal-introduces-digital-cards-send-money-friends.html) & [paypal](https://www.paypal.com/stories/us/on-friendship-day-how-much-is-friendship-worth)

To coincide with Friendship Day this year, [PayPal](https://www.trendhunter.com/trends/paypal-super-app) is introducing a new feature to enhance its peer-to-peer payment service. Now, as part of the "[digital gifting experience](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards)" that it offers, PayPal is making it possible for users to send monetary gifts with [customizable themed cards](https://www.trendhunter.com/trends/mastercard-ai-card-design-studio).

Now, when a PalPal user logs into their account and chooses "Send & Request," they are able to choose a card design, select a dollar amount and send a thoughtfully designed digital card to their friend. Some of the card designs boast travel-inspired themes, while others are centered around food and entertainment.

As PayPal reports, "the rise of P2P payments among family and friends has spawned a whole new behavior: almost 40% of Americans send their friends small sums of money when they aren’t expecting it." These new digital cards offer an extra-sweet way to say "thank you" and more.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 10% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Customizable Themed Cards:** The ability to send customizable themed cards with monetary gifts has the potential to disrupt the greeting card industry.
- **P2P Payments:** The rise of P2P payments among family and friends presents opportunities for disruptive innovation in the financial technology industry.
- **Digital Gifting Experience:** Enhancing the digital gifting experience through personalized cards can disrupt the traditional gift-giving industry.

### Who This Affects Most

- **Greeting Card Industry:** The rise of customizable themed cards in P2P payments could disrupt the traditional greeting card industry.
- **Financial Technology Industry:** The increasing popularity of P2P payments creates opportunities for disruptive innovation in the financial technology industry.
- **Gift-giving Industry:** Improving the digital gifting experience with personalized cards has the potential to disrupt the traditional gift-giving industry.

## Related on Trend Hunter

- [Crypto-Gifting Payment Apps](https://www.trendhunter.com/trends/cryptogifting-payment-app.md)
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- [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md)
- [Rewarding Graduation Cards](https://www.trendhunter.com/trends/hallmark-and-venmo.md)
- [Expanded Cross-Border Payments](https://www.trendhunter.com/trends/visa.md)