# Voyeurvertising Kia Soul Ad Campaign Gives Mobsters a Sneak Peek Inside By Nicole Chia | Published 2009-01-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/peer-into-a-soul-the-new-ad-campaign-from-kia References: [peerintoasoul](http://peerintoasoul.ca/) & [soul.kiamotors](http://soul.kiamotors.com/) Kia has just released a new ad campaign for the Kia Soul that is quite unconventional, and at times disturbing and downright scary. It’s quite a different tactic to take to sell a car, especially with this economy. The Kia Soul campaign answers this unusual question: How would a mobster feel if he looked into a brand new Kia Soul? All three spots are live on the web via the link below; mousing over each one provides a bizarre, almost voyeuristic look into these mobsters’ reactions. They say that eyes are the windows to the soul… ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Advertising:** Exploring unique and unexpected approaches to marketing can capture attention in a crowded marketplace. - **Emotional Connection:** Creating an emotional connection between a product and the target audience can leave a lasting impression. - **Interactive Brand Experience:** Using interactive elements in advertising campaigns can engage viewers and increase brand recall. ### Sectors Adopting This - **Automotive:** The automotive industry can take advantage of unconventional and emotional advertising strategies to differentiate their brands and vehicles. - **Marketing and Advertising:** The marketing and advertising industry can explore new ways to create interactive and engaging brand experiences for their clients. - **Entertainment:** The entertainment industry can leverage unconventional advertising techniques to promote movies, TV shows, and other forms of entertainment. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)