# Limited-Edition Marshmallow Cereals PEEPS Marshmallow Flavored Cereal is Coming Back for Spring By Michael Hemsworth | Published 2023-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal References: [snackandbakery](https://www.snackandbakery.com/articles/108640-peeps-kelloggs-bring-back-peeps-marshmallow-flavored-cereal) & [peepsbrand](https://www.peepsbrand.com/)  The [PEEPS](https://www.trendhunter.com/trends/peeps-easter) Marshmallow Flavored Cereal is being brought back by the brand with the help of [Kellogg's](https://www.trendhunter.com/trends/frankford-candy-easter-products) to provide consumers with a way to brighten up their breakfast with a touch of colorful sweetness. The cereal features the signature flavor of PEEPS marshmallow chicks and bunnies, which are incorporated into the product for a burst of sweetness. The product also features [crunchy rings](https://www.trendhunter.com/trends/lucky-charms-products) to balance out the texture in a variety of bright colors that contrast with the aforementioned marshmallow bits. PEEPS Brand Manager Caitlin Servian commented on the PEEPS Marshmallow Flavored Cereal saying, "Each year our fans look forward to the tradition of receiving our tasty marshmallow candies in their Easter baskets, and we continue to provide new and innovative ways to celebrate the season with Peeps." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 30% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Marshmallow Cereal Trend:** Consumers are showing a growing interest in limited-edition marshmallow-flavored cereals that incorporate colorful and fun shapes. - **Holiday-inspired Flavor Trend:** Holiday-inspired cereal flavors are becoming more popular as consumers look for new ways to celebrate the season through food products. - **Collaboration Trend:** Collaborations between well-known brands are becoming more common, offering a new opportunity to capitalize on established customer bases. ### Who This Affects Most - **Cereal Industry:** Cereal companies have the opportunity to innovate and collaborate with well-known brands to create unique, seasonal flavors and capitalize on customer nostalgia. - **Snack Industry:** The popularity of limited-edition flavors for seasonal events or holidays provides snack companies with a market for unique and fun products that can bring in increased revenue. - **Food Retail Industry:** Food retailers can take advantage of the collaboration trend by offering exclusive limited-edition products that are not available anywhere else, creating a sense of exclusivity and driving traffic to their stores. ## Related on Trend Hunter - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Marshmallow-Flavored Dog Biscuits](https://www.trendhunter.com/trends/milk-bone-peeps.md)