# Easter-Themed Frozen Yogurt Menus Menchies' Peeps Frozen Yogurt Celebrates the Upcoming Holiday By Jana Pijak | Published 2016-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-frozen-yogurt References: [qsrmagazine](https://www.qsrmagazine.com/news/peeps-pop-menchies-spring-special) & [prnewswire](http://www.prnewswire.com/news-releases/peeps-teams-up-with-menchies-to-kick-off-spring-with-marshmallow-mania-inspired-by-peeps-300228394.html) [Menchies](https://www.trendhunter.com/trends/hichew-rainbow-sherbet-frozen-yogurt) recently unveiled its [Peeps](https://www.trendhunter.com/trends/peeps-sweet-spring) frozen yogurt menu in celebration of upcoming Easter festivities. The frozen yogurt chain is known for its tasty self-serve desserts and has updated its menu with a seasonal item that draws inspiration from the iconic and chocolate-free treat. In addition to an exclusive Peeps frozen yogurt, Menchies will also host a sweepstakes in partnership with the candy brand, inviting patrons to enter a social media contest by "expressing their PEEPSONALITY" with a branded hashtag. This brand partnership between Peeps and Menchies has spawned a limited edition menu item that will resonate with [Millennial](https://www.trendhunter.com/trends/little-moons-x-candy-kittens) audiences who grew up snacking on the festive candy. This Easter-themed treat will be available at Menchies locations throughout March and will even be topped with everyone's favourite seasonal candy. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Menu Collaborations:** Creating limited edition menu items in collaboration with popular brands can attract Millennial audiences and generate excitement. - **Social Media Contests:** Hosting social media contests with branded hashtags can increase engagement and brand awareness. - **Nostalgic Food Experiences:** Creating food items that evoke nostalgia, such as the Peeps frozen yogurt, can appeal to consumers who grew up with a particular snack or treat. ### Who This Affects Most - **Frozen Yogurt Chains:** Frozen yogurt chains can leverage brand partnerships and limited edition items to attract customers and differentiate themselves from competitors. - **Candy Brands:** Candy brands can collaborate with food establishments to create unique, nostalgia-inducing treats that resonate with their target market. - **Social Media Marketing:** Social media marketing professionals can utilize contests and hashtags to increase engagement and brand visibility for their clients. ## Related on Trend Hunter - [Spring-Ready Ice Cream Menus](https://www.trendhunter.com/trends/peeps-sweet-spring.md) - [Over-the-Top Easter Desserts](https://www.trendhunter.com/trends/easter-beverage.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Easter Brunch Pop-Ups](https://www.trendhunter.com/trends/easter-brunch-popup.md) - [Viral Flavor Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-spring-menu.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Springtime Dessert Pizzas](https://www.trendhunter.com/trends/peeps-pizzert.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md)